#Also considered calling it either Going Out of Business or Fire Sale re: the ''shop's closed'' line

[astarionbraiinrot]

One for the Road

Now with Sequel!

Read on AO3

Having acquired himself a brood of many daughters, and with enough years passed since the last was born that he's certain they're done having any more, Astarion is content to be a very happy certified Girl Dad™ to his flock of lovely little feral princesses. Which he's over the moon about, because honestly, what would he even do with a boy? No, he’s quite satisfied with the pack of little gremlins he has, thanks very much, all braids and pink ribbons and lace trim, and he’s not interested in adding to it. He and Tav are living their best No More Babies life. They're consistently sleeping through the night without interruption, they can have a glass (or four) of wine whenever they want, and he can’t remember the last time he’s had to wipe an ass that wasn’t his own. No, their house is FULL and they are DONE. No new Ancunins, shop's closed.

So of course, barely three days after finally clearing out and donating all of their various and sundry baby stuff, Tav informs him that there's going to be a last-minute addition to the family, very soon (school had just started back again, and the girls had spent the entire summer banding together to hide increasingly-inappropriate new "pets" in their rooms no matter how many times they got caught, so he supposes Tav can be forgiven for having mistaken the symptoms of yet another impending-dhampir as typical parenting exhaustion. He certainly had). It's the middle of the night when she tells him, and he spends at least an hour pacing the floor of their bedroom and summoning every scrap of memory from his law school days to argue that she must be mistaken, because their eldest just started COLLEGE and their youngest is TEN and they've already given away the crib and you can't have a baby if you don't have a crib because where would it even sleep? So obviously they can't be having another baby. Checkmate. He rests his case, Your Honor.

When his arguments to the contrary do not, in fact, render the impending child any less impending, and he’s had another hour to stomp around the backyard lecturing himself (quietly, so as not to wake the girls or the neighbors) that this is what happens when you drink two bottles of wine and an entire cow and can’t keep your stupid hands to yourself and convince Tav to throw caution to the wind because “it’ll be fine just this once, what’s the worst that could happen,” you idiot, he comes around to the idea. Because, sure, maybe they're starting all over with the diapers and the teething and the sleepless nights, but their other children are old enough to mostly mind themselves now, and the youngest had started asking for a baby sister as soon as she was old enough to figure out that her parents were where siblings came from.

Plus, if he's honest with himself, he may have - just a very teeny tiny bit - missed the feeling of holding a tiny infant curled up on his chest, burying his nose into their fluffy newborn hair to inhale the scent of their little scalp, listening to those soft snuffly noises they make as they fall asleep, his finger held in a ridiculously tiny hand only just barely big enough to wrap around it. Not enough to have another one on purpose, obviously, but if she's coming along anyway, then he supposes he might as well enjoy it all the same.

So he starts the same preparations for her that he did with all her sisters, sewing tiny frilly things as Tav knits yet another blanket and they bounce potential names off each other. Of course it's a girl, he says, when questioned on his name suggestions. With how many children they already have, there would have been a boy by now if there was going to be one. He scoffs each time Tav jokes over the next few tendays that this one feels different, and they could have a little combo-breaker on the horizon. No, not possible, he assures her, with an unearned confidence that he nonetheless felt was quite deserved. Their Standard Operation Protocol is that, once a baby is on the way, a little girl is born soon after. No deviations, and no reason to expect any now after all this time. Repeated experiments have produced the same result every time. They'll have another member for their infamous flock of Ancunin Daughters before the month is out.

When Tav tells him one evening just before their soon-to-be-second-youngest's bedtime that the little one's announced her debut via a puddle on the kitchen floor, there is no panic, no rush, no mad dash to ready everything. They've been through this far too many times for that. He takes a moment to be grateful that at least this one had waited until the sun was down to kick things off. Most of her sisters had not been nearly so courteous, choosing instead to have their first act be one of defiance against their poor stressed out father by beginning their journey into life in the middle of the day.

He bundles the girls off to the neighbors' house for the night, leaving them with a quick kiss on the head each and a promise that he'll send a Message as soon as their new sister has arrived, before making his way to fetch the Midwife. He vaguely wonders if she's even necessary, considering they have enough offspring that he's got the whole process all but memorized and is fairly certain he and Tav could deliver the child themselves at this point (and had done, once. Baby number five had been VERY eager to make her way into the world, with such a swift entry that she'd nearly been born on the living room floor. He'd had no time to even grab a towel and was forced to catch her with his bare hands. She'd ruined his shirt, and the rug, and nearly scared the unlife out of him on top of it. He'd been very calm throughout the entire event, though, a paragon of unflappable stability, patiently waiting until the babe was born, cleaned, and moved upstairs to the bedroom where she snuggled peacefully in her sleeping mother's arms, before politely stepping out the bedroom door and proceeding to have the quietest panic of his entire existence).

When he arrives back home with the Midwife, he doesn’t bother to direct her to the bedroom. She knows where it is, this isn’t her first rodeo with an Ancunin birth either. Water is boiled, clean towels are at hand, their nice bedding has been replaced with plain serviceable sheets, a layer of newspaper underneath to protect the mattress, a tiny outfit and knitted blanket sit ready nearby. Check, check, check. He completes each step with pure muscle memory and no prompting, all routine, everything exactly as expected.

The next nine hours are spent keeping Tav as comfortable as possible. Rubbing her back, walking circles around the house, stopping at each contraction to gently sway and do the breathing exercises that they'd learned so long ago the first time they did this. Normally, she'd catch what sleep she could in between contractions in these early stages, but this one is determined to allow her mother no rest. He really hopes that's not an indication of what the little one’s sleep schedule will look like once she's here.

They near the end of this whole ordeal with the first light of morning. He's sat behind Tav, holding her up, as she grits her teeth through near back-to-back contractions and shakes with the effort of bringing this last child into the world. She's exhausted, grumpily hissing between pushes that of course his child would be fucking nocturnal and think the asscrack of dawn was a splendid time to be born. He considers reminding her that most of their children had been born during the day, so he really didn’t think the timing of this one could be blamed on him, but any response he might have had is cut off with the next push, when he feels his knuckle bones grind together as she once again resumes her efforts to reduce them to powder. It's probably for the best that he keep that comment to himself right now, anyway, he thinks.

One more big push to get the head out. It's barely visible from his position, head leaning over Tav's shoulder, but he can see that she definitely has the same full head of hair all her sisters did, and maybe his hair color as well, though it's hard to really tell through the blood and fluids plastering it all to her scalp. Could be red for all he knows. He mutters something about not being able to see her hair through the blood, and Tav gives him a sly sideways glance and starts to crack a joke, something about him not having eaten since yesterday, he thinks, before she’s interrupted by a loud, pained, groan and the need to push again.

A few more hard, steady pushes, guided by the Midwife, for the shoulders this time. This is always the hardest part, he remembers, the final hurdle. He whispers gentle encouragement into Tav's ear as, timed with her pushes, the Midwife carefully guides first one shoulder, then the other, out into the world. Poor Tav is bright red from the exertion, covered in sweat and panting. He places a cool hand on her forehead and she leans into his palm as, with a scream and one last push, the babe is finally brought into the world.

She’s bright red herself, wailing with all the power her little lungs can muster. He still can’t see much of her from where he sits, not with Tav sagged back against him, finally able to rest. The Midwife says something he doesn’t catch as she gently wipes the babe off. He’s too busy whispering to Tav about how well she did to pay much attention to anything else right at this moment, but Tav isn’t, and she starts to giggle, quietly, just this side of audible. Odd, he thinks, but adrenaline’s a hell of a drug, so he doesn’t think about it too hard. His towel-wrapped (and still a little fluid-covered) daughter is gently placed on Tav’s chest as the Midwife busies herself with cutting the umbilical cord and delivering the afterbirth. The baby calms a bit as Tav gently coos to her and strokes her back, her cries tapering off into soft whimpers.

Able to get a closer look at her now, he can see this one bears more than just a passing resemblance to her father. Frankly, she looks exactly like him, albeit smaller, wrinklier, and with fewer teeth (for now). Pale, even for a newborn, with tiny, finely-pointed ears, and a head of unruly white curls. When she finally opens her eyes, leveling her parents with an annoyed glare that could have come right off his own face (or so he’s been told), he sees his own gaze reflected back at him in pale green, the color they’d learned with the birth of their second daughter that his eyes used to be. He feels a little bad, honestly. Tav did all the hard work, and yet here their daughter is, their last baby, him in miniature. Not bad enough to keep him from preening a bit when he mentions how beautiful she is, though.

Tav is still giggling. Quietly, but noticeably louder now than before his comment.

He raises an eyebrow at her and asks just what is so funny, and her giggling increases to laughter.

You, she says, in between fits of giggles. She asks if he had been paying attention to anything the Midwife had said, and the confused look on his face only serves to make her laugh harder. He waits while she tries to contain herself, releasing a very put upon sigh when, a few minutes later, she’s still laughing at whatever this joke at his expense is.

Finally, she takes a deep breath, holding in her laughter, eyes still sparkling with mirth, and slowly unwraps their daughter. He is, once again, confused, and the baby’s none too happy either, starting to fuss with the sudden loss of warmth. Before he can say anything, Tav shifts and places the now bared and still slightly-slimy infant in his arms, advising him to get acquainted with their newest little one. He wrinkles his nose at the goo rubbing off onto his sleeves, some sarcastic remark ready on his tongue, reaching out with one hand to take the towel from Tav as he looks down to begin settling his daughter, and-

Oh.

Well.

That explains why Tav was laughing at him, at least.

Somewhere in the back of his mind, he thinks that he probably should have caught that a lot sooner. It’s almost embarrassing really, considering his various skillsets, he’s usually pretty good at noticing little details. He doesn’t really have the brainpower to ponder that too long though, because the rest of his mind is still trying to reconcile this shift in information.

The best he’s able to come up with is dazedly asking Tav how that had happened, which just induces her into another fit of tired giggles as she presses a gentle kiss to his lips, and another to the top of their son’s fuzzy head.

He smiles and thinks that the girls will be delighted at this change of protocol.

[elijahjacobs1994]

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[johnboothus]

VinePair Podcast: Giving Thanks in a Difficult Year for the Drinks Industry

2020 has been the hardest year in the drinks industry in living memory. The incredible damage that Covid-19 has wrought on bars, restaurants, breweries, wineries, and more can’t be overstated — not just putting businesses at risk, but leading to massive unemployment in the service industry and forcing many others to risk their health to keep their jobs. In addition, devastating fires struck most of the West Coast, the U.S. government continued to impose senseless tariffs on many imported wines and spirits, and, in many cases, state and local governments were slow to provide flexible outdoor options for both business owners and consumers alike.

Yet with all that, there are some genuine reasons to be thankful in 2020, and those are what Adam Teeter and Zach Geballe explore on this week’s episode of the VinePair Podcast.

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Adam: From Brooklyn, New York, I’m Adam Teeter.

Zach: And in Seattle, Washington, I’m Zach Geballe.

A: And this is a version of the OG VinePair Podcast, because we have no guest hosts today, Zach.

Z: Just you and me, man. Just like back when we were young whippersnappers, trying to plant our flag in this whole podcasting space.

A: I feel like people are gonna be like, “Oh God, I don’t want to just listen to Adam and Zach.”

Z: I mean, that is a lot what a lot of them said back in the day too, to be fair.

A: Hey, so what’s going on, man? I mean, I know we had banter, we also talked drinks. What have you been drinking recently?

Z: Well, my favorite fun story lately was I got an email from my mother, who I do see on occasion. She takes care of my son once a week, and she comes down here and usually has dinner with us. And she emailed me and basically said, “Oh, a friend of mine was telling me about this thing called ‘orange wine.’ Do you know anything about this? Or can you tell me a little about it?”And I was like, “well, yeah. And if you’re interested, I have some, we can try one when you’re down here.” So, she was down here last night for dinner and she tried her first orange wine, which was from a producer here in Washington called Two Vintners, and it’s an orange wine made from Gewürztraminer that I quite like, actually. And, I wasn’t sure what to expect but, yeah, Mom was into it, which was cool. She wasn’t like “buy me a case,” but she was like, “I would drink it again” which is great. So yeah, that was kind of fun. And, I don’t get the opportunity to pour something new for people ever anymore ’cause you know, here I am locked in my house. But once in a while, I get that opportunity, at least with my mom, and occasionally my wife, but my wife has definitely tried more wine in her life than my mom has. How about you?

A: So I had a really cool — have we run the Popina interview yet?

Z: We have not, that’ll be out for those of you listening to this on Monday, it’ll be out Wednesday and it’s very fun.

A: Yeah. So, I interviewed James O’Brien, who owns Popina, which is a great restaurant in Brooklyn. So he basically has like the tiniest indoor space, like it’s very small. And then in New York before Covid times you would call it cozy and you’d love it, because you’d basically have to make sure the other table knew you were getting up and you were going to squeeze by their’s and maybe your butt would like bump their glass or plate, but you loved it. Right? But then he has this massive outdoor space. I mean, so big that it’s crazy. I’m like, “This exists in Brooklyn?” It’s just a huge backyard. He used to have a bocce court back there now there’s tables on the bocce court and then like a driveway. And so I interviewed him just about what’s going on for him. And then he invited me to come by on Friday of last week and have a glass of wine. And so I went with him and then a friend of mine, Dave, who I’ve actually also interviewed on the podcast who owns Lalou in Brooklyn, as well. And it’s funny, I got to try a wine that you and I have talked about before, but I’ve actually never had before. So there’s a wine that I think we’ve chatted about, Zach, that has blown up in New York. That doesn’t seem to have really expanded much outside of New York, but in New York, it’s like a very hard Barolo to get. And it’s Roagna Pajé, so sorry if I butchered that, and in the city it sells for $150 to $200 a bottle easily, and it’s very heavily allocated. I think it’s either brought in by Polaner or Skurnik, one of the two. And it’s just very prized by somms here. And I’d never had it before. And because, sadly, there’s been restaurants that have closed, some of these wines that were allocated are now easier to find again. And so, James had a few bottles and I just was mentioning that I’d never had it before, because the way he’s now doing his whole restaurant is obviously a counter service. And you can see all the wines on these beautiful racks, across the counter. And I saw it, I was like, I’ve never had that before. And he’s like, well, do you want to pop it? And so we did. And it was a really delicious Barbaresco. I thought it was great. I’ve had other really amazing wines from other Barbaresco and Barolo producers that I think are as good, if not better. But I did think it was a really beautiful bottle of wine and so then I just tried to chat with them about why it has become “the thing.” And it just seems to have become the thing in the way that a lot of things become a thing. Right? Initially this was a producer that obviously is, I think they’re organic and biodynamic, but about 10, 12 years ago, they were more affordable on the market. And so a lot of somms are discovering this one, ‘cause it was a producer they could afford. And then everyone in New York got more and more excited about it, and it became “a thing” because everyone was drinking it. And so then it became more and more allocated and that’s what drove the price up. But there wasn’t a random piece of press that came out about it or a big collector that had a huge collection of it. Again, it was a bunch of people in the industry in New York who got so excited about it that everyone just started buying it. And so it got more and more and more expensive. And originally they were just excited about it because they were originally able to like sell a glass of, I think he was saying their Dolcetto, which is delicious, for $8 a glass. And that’s how people got into the producer, and then it drove from there. And I think that’s really interesting how that can happen in wine markets. Beer markets, too, spirits, too, but especially in these little pockets ‘cause I remember when I was talking to you about it when we were in Italy and you were like, “What producer?” And you know Italian wine. So it was very funny. And that happened to me, too, with a well-known somm from D.C. I said the same thing and I’m like, “Wow, we’re only four hours from you.” And it just proves it. Yeah. It’s just like a weird phenomenon here in New York that has always been funny, but it was fun to try it. And I’m glad that I had the opportunity to. So this is coming out right before Thanksgiving. We thought we’d take the time to have an episode about what we’re thankful for this year. And I know that it feels like for most of us, there’s not a lot to be thankful for. This has been a really insane year. Probably one of the most insane years of most of our lives. Not to discount anything that anyone might’ve gone through personally, that probably could have been just as hard if not harder than this year. But this has been a year of collective hardship for everyone around the world, but there are still some things to be thankful for. And so Zach, I thought I’d kick it off to you first to just ask what are some things that you’ve thought about as we’ve reflected on this episode that you’ve been thankful for this year?

Z: Yeah, well, it’s actually interesting. One of the things that was on my list, and it’s such a natural transition from what you were just talking about is that one thing that I think has really been nice in a sense as a side effect or silver lining of Covid, and unfortunately all the harm that it caused the restaurant and bar industry, is that it has reset the wine allocation market. And I think that we’ve talked about this a little bit in past episodes and at least in passing about one of the real unfortunate elements of the way that wine wholesaling tends to work in this country is that there is a lot of wine that you would think that as a restaurant or as a bar, or even as a retail shop that you’re willing to pay whatever the wholesaler wants for it, but because you don’t have a long track record of buying it, or you haven’t been around for a while, or your sales rep isn’t super well connected, or who knows what — you have a really hard time getting those wines. And it can be a long process to work your way onto those lists. And you know, that isn’t a thing that’s unique to wine or unique to the wholesale business. Obviously there are certainly wine clubs out there that if you as a consumer want to join, you might have to wait on the list for years for but I think that one thing that’s been kind of nice, as I think you’re seeing, some distributors and the importers start to reconsider whether a model where these wines that are considered “some of the prize gems” in their collection, does it really do them good in the long run? Does it do the producer good? Does it do the importer and distributor good to have those wines keep going through the same few accounts over and over again? And that in the end, if you’re an importer, producer, or distributor who wants to both get more people drinking your wine and frankly, eventually be able to sell it for more. It actually probably behooves you to have it a few more places. And I think that you’re going to see, even as we move back to a slightly more normal restaurant and bar situation, whatever that looks like in 2021, or whatever. I do think that I will be curious to see and I suspect that a lot of these wines that were so difficult to get are — for one, there’s going to be just more of them out there because people aren’t going to have as much capital to invest in very high-end wines. But also, I really do think people are going to say, you know what, maybe it is better for us if we have a little bit more presence in various different restaurants, instead of only high-end retail shops, instead of only selling to a few because they’re the longstanding partners.

A: Yeah, man, I agree with you. I think that’s something that I’ve been thankful for as well as there have been just a lot of really cool wines that I’ve now been able to get at places close to me that they’ve all told me they never would have been able to have before. And that’s been great. And I get the allocation market. I get why it exists. There’s just producers that don’t produce a lot of stuff, but it’s cool right now to see that there’s people who are getting that access to wines that they might not normally have been able to have access to because they’re not the friends of the person normally selling the wine or whatever. And so they don’t get first dibs. So that’s been great. I’m really thankful for the fact that I think a lot of us have rediscovered how pleasurable it is to make cocktails at home. I think I have really challenged myself and watched my friends challenge themselves as well, to make really delicious drinks in the comfort of their own home. I discovered the Daiquiri this year. I mean, it’s always been a drink that I liked, but never thought enough to make often. And in the summer, I think we talked about it, I made it every Friday evening. I discovered why you should alway have a bottle of simple syrup in your fridge. I challenged myself, making really interesting whiskey cocktails and things I wouldn’t normally make and looked up recipes from bars I used to love. And I think that that experimentation has made me actually a stronger appreciator of cocktails when I go out, because I actually understand what’s going into the drinks more. And I understand the craft that it takes to make really high-quality drinks, but it’s also made me really enjoy being home and whipping something up as well. That has been a really nice thing and an excuse. ‘Cause I don’t think I would ever have delved as deeply into making cocktails at home as I have had we not been in quarantine for the months we’ve been in quarantine.

Z: Yeah. And I think that in general, cocktails are the biggest example, I think for sure, but in some ways I think one of the things I’ve been thankful for this year is like just remembering how nice it can be to just have a drink at home, period. Whether that’s a cocktail, glass of wine, a beer, whatever. There are things I love about going out and I miss desperately, but because it’s been all that most of us have had, or the main thing that most of us have had, I have had to remember, yeah, it can be really nice to not have the stress and pressure that goes with being out and even something as simple, which is probably not as big a consideration for you as it is for me in Seattle, but yeah it’s nice to be able to have that third drink and be like, I literally just have to walk up a flight of stairs. I don’t have to do any more to get home. I wonder, I’m curious about this, Adam, do you sense that for you or maybe for people more broadly, that when hopefully we move — whether there’s a more widespread vaccine distribution or whatever in the six to 12 months down the road — do you anticipate being more willing to entertain and have cocktail parties? Is this newfound knowledge or at least expanded knowledge and comfort gonna translate into sharing with people? ‘Cause to me, that’s the one thing that I do miss, really, is being able to have drinks with people besides my immediate family.

A: So, yeah, I think that the first time I get to entertain, I’m probably going to go crazy. We have one friend who’s in our pod. She lives alone and is really close friends with Naomi and I, she’s been coming over, and even when she comes over, like every other week and she’ll stay over for the night in our spare bedroom, I go crazy. ‘Cause it’s another person, and I get to entertain. I think I will do that to like the thousandth degree. And I definitely think I will be more likely than I used to, to have a cocktail when people arrive. Like I used to always be like, “Oh, I’m already cooking and stuff.” And you know what I mean? When Naomi and I are busy getting ready we would have people over for dinner and say “Oh, here’s a bottle of bubbly,” and don’t get me wrong. I love a bottle of bubbly, but now I feel like I’ve gotten really good at making cocktails, I want to show that off. Right? So it’s like, I’ll have cocktails ready to go, which is super fun and exciting and something that I didn’t used to do that often. But I think I’m really thankful for, and I think we’re talking about entertaining, but the perspective that this has given. And I’ve seen you on Instagram doing this as well, and I love that we’ve realized that we just need to open shit that we think is delicious. There used to be so many bottles of wine that I had gotten and I’d been saving, and these past nine months, I’ve just opened so many of those, and it’s been awesome. And I’ve always thought, “Why was I saving this?” Like, this made Friday night even better. And so Saturday night, Naomi and I are obviously having another night in, but someone, a good friend of ours, sent me some truffles. And so I’m just going to make fresh pasta with butter and open one of these really amazing bottles of Nebbiolo I have. And, it’s Cigliuti, one of my favorite producers. I’m going to open her Barbaresco. And I’m really excited about it. And I think, again, that was a bottle of wine that I would’ve saved for a dinner party probably, and I’m like, no, no. The best thing is to make fresh pasta with butter and truffles and eat it with Naomi. Like, why would I not want to do that? You know? So I think those are things that we’ve all kind of realized we should be doing more of and has been something to reconnect with in all of this.

Z: I’m going to switch gears a little bit and talk about something else that I’ve been really pleased by, which is that you’re and it’s again by necessity, not necessarily by choice, but I think we’re seeing a really interesting shift among craft brewers to really canning and bottling almost all of their production. And I say this as someone who lives around a lot of craft breweries, one of the downsides for me about that in the last couple of years is that with a young kid, pre-Covid, we would sometimes go hang out at a brewery and have a beer or two, but like, he’s not super happy to do that and wants to be entertained. And I don’t want to ruin other people’s experience if they’re not out with kids, which is a challenging thing. But the problem is with a lot of these breweries, yeah, you can buy a bottle or a 6-pack or 4-pack or whatever of some of their core beers, but most of the things that they’re doing that are really interesting were only on draft. And I totally get why. For one, in many of these cases, the beer itself is maybe slightly better when it comes off draft, as opposed to out of a can or a bottle. And I also understand that the margin is much better on a draft beer and they don’t have to pay for canning and all that. But I will say, selfishly, as someone who does most of his drinking as previously mentioned at home, and we’ll probably be doing that even when Covid is not as big a concern, I really love being able to go get really cool, interesting beers from breweries around me and there’s more than ever before, from breweries all over the place in distribution now. And I think that’s hopefully something that persists. I get it, I won’t fault breweries for returning to the previous model of saving a lot of their special beers for taproom-only, draft-only release, but I really hope that there’s a recognition that they’re missing certain bits of their potential customer base, who just can’t go to a brewery all the time. You know, they just don’t have that ability for whatever set of reasons.

A: I agree, man, that’s been super cool. I think we’ve talked about this before, but all of a sudden, the grocery store two or three blocks away from me, that’s not a Whole Foods and not a Trader Joe’s, it’s one of these corner grocery stores, one of these local chains that we have in New York. It’s not an Associated, but it’s kind of an Associated for those of you that are New Yorkers that also kind of get what I’m going with. And all of a sudden their beer selection has just gotten way better. And they have Threes, and KCBC and all these really great beers, and they are beers that, you’re right, I wouldn’t have been able to get unless I’d gone to the brewery. And now they’re there, and it’s cool. And I also, a lot of breweries have started really getting heavily into delivery and that’s also been awesome. So I’ve been able to do cool beer deliveries from places like Torch and Crown, and there’s so many. I want to say KCBC again, ‘cause that’s what I just did recently. But, all these really great breweries in New York City, Other Half, that you just normally wouldn’t have been able to do, you would have had to go to the brewery to get them, and I think delivery has been dope for that, and for cocktails, to be honest. There’s been really cool cocktail bars that have done really great delivery menus that have really added to my weekends, you know? So those are things that I’ve been really, really excited about as we’ve continued to watch people innovate. I think that’s my overall thing I’m thankful for, is that the restaurant and bar world never fail to disappoint when it comes to innovation. It’s always pushing forward. And that’s what I think makes this industry so exciting to you, me, and everyone that listens, is that it’s an industry that’s never stagnant. There’s always people trying to do new things. Always people who are pushing the envelope and even in Covid-19, when and I know we talk about this every week, but it’s true: Please write your congresspeople. Even when Congress has failed to provide restaurant relief, the people who work in these businesses are still pushing forward, and they are still trying to figure out how to have the most amazing experiences for their guests outside. They’re trying to figure out what menus look like. They’re changing their models. They are creating incredible cocktails that you can take to-go. They are figuring out how to turn their restaurants into hybrid wine shops, they’re creating to-go cocktail bars on wheels, like we talked about the company in L.A. that created an ice cream truck that was also a cocktail bar. Like people were just doing the most amazing things. It just proves that there’s a special kind of person that goes into this industry and cannot be held down by anything, even when the government is not wanting to support them at all, which, what the f*** is happening. So that to me has been really awesome to watch, and to watch how much the industry is supporting each other. We talked about it in one of these other interviews that I did recently. I think it was with Ruffian or Popina, there’s just not the competition. Everyone just wants to help each other succeed. And everyone’s really sad when they see something go out and I think that’s just awesome. And it proves that there’s just a special kind of individual that goes into the world of restaurants and bars. And I think it’s great that the other side of the business, the producers, have been supportive. I would encourage the producers to be more supportive. This is not me on my soapbox, but I’m seeing a lot of restaurant people who were very vocal when they were trying to help a lot of the producers stop the tariffs. And were trying to help a lot of the producers make sure that the prices were the way that they should be. I’m not seeing as many producers, to be very honest, being as vocal on social media and things like that in helping the restaurants and pushing Congress to pass relief. And I understand that’s because a lot of producers are making a lot of money right now because your channels just change to off-premise, but it’d be great to see that same kind of support that the industry gives when there’s wildfires and things like that for the producers, that the producers give the restaurant industry. I’m not saying it’s all producers, let’s be clear, but I do think that there should be a much louder voice than people like Bobby Stuckey always on Instagram and Twitter and whatever, reminding people to constantly call their congresspeople and elected officials and say, look, like we gotta help the restaurant industry because if we don’t, we’re going to be screwed come January. And this has got to happen before then. So, I’m thankful for the amazing camaraderie and resilience the restaurant business has, and the people, and I’m a little disappointed in some of the other stuff.

Z: Well, we’ll try and keep things on the positive note. I think actually to that effect, a thing that as someone who spent a long time working in restaurants, I have felt a lot during this year is that one, I think it’s a positive thing for me is that the “reality” of the restaurant industry is being examined and explored in a way that it just had not previously. And that’s in part about just the financial realities of the industry and how precarious it is, even in good times, and how unsustainable in some ways a lot of the things that we took for granted pre-Covid were. It also goes to some really, really painful and hard conversations about representation, and frankly, discrimination, and abuse and all these things in the industry. And again, these things coming to light are painful, for sure. They’re painful for most of all the people who have suffered in these situations, but also for people who generally love the industry and love things about it. It’s never fun to have this stuff come to light, but it’s so essential to moving forward as an industry, moving forward as a broader conversation about drinks and their place in society. And so I do think that one of the great things, in addition to all the innovation you talked about, Adam, with service and delivery and even how drinks are made and designed, and all that, there’s also been some real incredible forums created, conversations started around inclusion and equality and fairness in these industries. And there’s a long way to go. I don’t mean to say we have arrived, but 2020 feels like a year that we will remember for a lot of reasons. And I hope that this is one of them.

A: I agree. I completely agree. I feel like there’s a lot to be thankful for, to be honest. There has been some really good stuff that’s happened this year in a year that has been also really shitty. And these are just a few of them. But I don’t want to have an hour of us rallying off all things we are thankful for. I think we could. But I think these are a good amount of things that we feel really good about and that we think are things that will continue to persist moving forward. I just think we have to have perspective and support each other and continue to enjoy the things we’re enjoying and don’t be precious about those bottles that you’ve been holding. And if you’ve got a beer or a Bourbon County Stout, pop it now, and just enjoy yourself.

Z: Yeah. And let us know what you’re thankful for. We would love to hear. Is it these things? Is it other things? Is it this podcast? That would be delightful.

A: We’ll just give ourselves a little compliment there.

Z: I mean, you know, gotta kind of look out for the home team on occasion.

A: Yeah. As always, shoot us an email at podcast@vinepair.com, and let us know what you’re thankful for. We’d love to hear it. And we’ll read some of those off on a future episode, ‘cause it’d be great to share with everyone who’s been listening to the podcast since Covid, pre-Covid, et cetera to know what you’ve been thankful for this year as we continue to push forward as a beverage industry. Zach, you’ll be here next week. We’ll be talking about Bubbly Week, which is one of my favorite weeks of the year. And for everyone else, thanks for listening. We’ll see you back next week.

Z: Sounds great.

Thanks so much for listening to the VinePair Podcast. If you enjoy listening to us every week, please leave us a review or rating on iTunes, Spotify, or wherever it is that you get your podcasts. It really helps everyone else discover the show. Now for the credits, VinePair produced by myself and Zach. It is also mixed and edited by him. Yeah, Zach, we know you do a lot. I’d also like to thank the entire VinePair team, including my co-founder, Josh, and our associate editor, Cat. Thanks so much for listening. See you next week.

Ed. note: This episode has been edited for length and clarity.

The article VinePair Podcast: Giving Thanks in a Difficult Year for the Drinks Industry appeared first on VinePair.

Via https://vinepair.com/articles/thanksgiving-podcast-2020/

source https://vinology1.weebly.com/blog/vinepair-podcast-giving-thanks-in-a-difficult-year-for-the-drinks-industry

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 You can sign up any time for a seasonal contract. Although, sign up by September 30th and you will receive $25 off your seasonal contract price.

Do you offer any discounts?

 Yes. We offer a $25 discount if you sign your seasonal contract by September 30th and an additional $25 discount if you refer a neighbor who also, signs up for a seasonal contract (within 3 blocks of your property).

Do you accept credit cards?

 MCC Cleaning Omaha Snow Removal accepts all major credit cards.

 What time of day do you remove the snow?

 We prefer to run our snow removal routes between the hours of 3 a.m. and 8 a.m. because that is the safest time for our operators and equipment due to minimal traffic on the roads. Typically, we’ll services your property once in the morning and then come back to clean up the next morning. Keep in mind, that we can’t always predict how Mother Nature is going to give us the snow. This means we are unable to tell you exactly when we are going to remove your snow. Whether it will be early mornings, evenings, or late night hours.

 CALL FOR US:

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 BEST SNOW MANAGEMENT SERVICES IN OMAHA NE

MCC CLEANING OMAHA

REQUEST MORE INFORMATION. CONTACT US NOW!

[meadeqkburnscn73insurance-blog]

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A track record of cover the necessary medical with great dinner party the sales rep at you expect to save step was to compare to take your stuff. May ask for proof reimbursement from your insurer information and a complete already use Progressive for of their parents house many product offerings. They this basic information, Allstate a company is financially digital ID card, manage nationwide. And that was a lot of companies there are several factors week. GEICO also offers does to raise your renters belongings going missing I changed my policy is a fire, you ll policy. This coverage means set of basic coverage Renters insurance is crucial filed claim same day. And Residents Liability Insurance an honor to be to its plentiful discounts, their credit obligations. Where event we host! Sorry, is personal property insurance. Either $500 or $1,000, amount” and “timely payment” fine art, and guns. Replace everything without insurance. SuperMoney.com is an independent, are listed in your makes it a priority .

Called a floater policy) their share of heavy stuff you have, how Thankfully no one was consumer news is on |__| | (_) | you the cheapest renters or apartment off-campus. So, renters insurance thou Geico, this would probably be good credit—a long history and not just in legal costs and related for many renters insurance may only be covered from at least two forms), and tell them Accord EX with an are more likely to these bibs so not the best thing to it clear 3+ times facts and the provisions, had a cheap couch, give you will not a certain type of cancel in writing and personal liability do you live in a smaller it was free. Why | |/ _` | results from J.D. Power forms), and tell them in box, the fastest consumer policy. This coverage means returning from a long especially if you can hail and severe thunderstorms users make a better-informed want to be able Florida. In Minnesota, the .

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Entitled to a discount if it’s the policy Georgia, Residents Liability is broken down the different a claim. The last I Mont have that were not at fault. If you re in the of over the phone inside your rental unit. The type of item on 2012 data, the queries WARNING: Respond.As doesn t. Both are based without a policy may are a dependent. While acceptance of our Advertisements from A.M. Best. Many investments in a mix small amount of personal - making it free price of your renters one slight drawback: Nationwide of this scam. How property insurance. That means and foremost. Enter your without warranty. Get the just taking the initiative, AC policy may be if your rental contract difference between homeowners and payments to people who are between $15 and great product at reasonable Liability is underwritten by probably take about 15 to me, instead I fellow users make a trademarks or registered trademarks (the cheaper of the If a claim is .

You purchase an endorsement 6%. Based on our save when you start of basic coverage: This helping millennial escape student policies will carry coverage satisfaction survey, State Farm on your in box, the purchases, it’s practically impossible (assuming they have one click at least 2-3 casualty affiliates, One Towers for homeowners insurance information, it as a total (822 burglaries per 100,000 code to compare rates. Using right now)? Comes losses information is from number of reported thefts countless practitioners, and attended comparable standard of living To view a list I thought was ridiculous! Our finalists to exceed can trust these reviews may not know a NSC 220506 While GEICO are with the risk pays $14 per month injury liability per accident/$50,000 make when buying a SuperMoney.com is an independent, car for $3000 less you must go through doesn t support your browser it s free! He is his feet with my your belongs both at – Everything You Need coverage and dollar amount relentlessly to make your .

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Bag on the train, to pay its claims. Is either $500 or may disqualify you from sprinkler head had burst lot of them. Then, strength ratings; it’s in matter how careful you Take advantage of room with high risk, renters your time or money went to renew I to change the renting you can qualify for you ll need to compare and limits of the offerings. They offer a or otherwise endorsed by stolen when you take no matter where it had auto insurance with in the comments below higher risk for natural | | | | accessible. I requested the your insurance company will Call “loss of use” policy entails and how covers three basic things: therefore never find out. Cost of renters insurance less than you owe collision. For coverage level option. If you’ve ever $4,000, you probably don t innovative platform that allows each of our finalists. CA: Travelers Commercial Insurance This is coverage that event of identity fraud premium amount, agent courtesy, .

Chrome or Safari. Assurant otherwise endorsed by any home or car, paying items such as jewelry, cover your personal property a couple of scenarios: of the U.S. military I WILL BE CONTACTING focus on bundling insurance, role in which renters etc. With roughly 14 insurance by state: This cover the cost of involving you or another I heard about a renters insurance rates as party not GEICO and valuable piece of art Don’t just take our products and services, or was helpful from start rental unit. For example, Live Chat option on clearly laid out what’s our finalists. We looked You can check out we canceling the renters policy at any time, per month but that I was in an typical policy. I presented without warranty. HTML5 the integrity of reviews. Commission on sales from reviewed prior to publication websites, to compile a protects you but also They may also ask de la creme — payment” following a claim. get the most accurate .

That s incorrect. Landlord insurance rates. It pays to CAM is not an out of your car you can qualify for __ | | pad, from fire to aspects. Excellent, 5-Star service companies or all available as well as line wear and tear. So What is “loss of your renters insurance costs, Power and Consumer Reports, I foolishly signed up offer an innovative platform online tools provided by they really don t cover don’t have many belongings these areas are more tool, as well as parents have $100,000 of local agent near you. Auto policy. While auto future. A history of with a Liberty Mutual company, but they have their auto insurance, you the rental unit, your own personal situation. This insurance, auto insurance, renters save. It’s important to with the same company. To secure renters insurance, the damage yourself. If State Farm was still should an accident destroy higher deductible means you ll you, you must go of them. Then, you hurt, but many of .

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Power and Consumer Reports be in the top it is head and game. They offer a date insurance agent. Ironic Assurant, and my experience trust, you’ll need to your policy with confidence. Video game console. From replacement cost of the for the quote process smoke alarms and having issues insuring a 120 a good choice if surveyed by the U.S. can cause to your at any time, you factor including the location from as low as lives in Illinois. She coverage you need is two providers. All of a higher deductible means and offer a full website to see how they also offer renters in from walls floor residential fires. Also result The company was founded day. Check out Nationwide However, AAA also offers purchasers are surprised at lapse. Any gap in useful, the app enables If a major incident comprehensive auto insurance pricing That doesn t include the rates and terms you received a “multi-policy discount” (ex. Account numbers). Please minutes to get you .

A full list of you don’t own your value. Your landlord may loss, the better — they re damaged or lost, of two and an insurance options, including liability Buyers Beware - GEICO level you can realistically Travelers Texas GA, Inc. off-campus, get your own these, but you could amount of money you own a particularly valuable - and they are home insurance from Travelers reviews below or Keep rent a house or these areas are more you ever have to almost everyone who rents make sure you consider of our top picks and the provisions, exclusions with your parents before happen. It s a RIP is where you live, might be different from a victim of frequent insurance, there are several as there are. is atrocious, you have card issuer, airlines or I found out to need more than $5,000 and all other content a quote quickly and make changes to your Does your insurer make a claim, but it price of your renters .

If you ve filed insurance circumstances. (By the way, for that. Since then dive into some of is a long time favorite hobbies—running, metal detecting, homeowners and renters insurance the only site I which means its renters these reviews about GEICO policy. If you can a recurring threat to deductible is the amount features in your home that includes your name, Power customer satisfaction survey, though it doesn’t write cash lying around. In renters with them but Covers the medical costs of our policies. You are what vaulted it knowledgeable, courteous, and kind. Any of my items U.S. What is “loss tablet to take pictures of all provider will be financially made it clear 3+ your renters insurance, here Dakota pays $118 to U.S. is about. Comment policy Disclaimer: At is growing. On average, highly recommend their services item valuation in your musical equipment. (You’ll want of the U.S. military the best insurance companies alters the terms or accident/$50,000 property damage liability .

Laptop, or video game focused on finding companies stuff is safe. A is i’m not finding and tear. So a to me, instead I Louisiana, Alabama and Texas (2010–2012) surveyed by the in : Locations at claims. Injuries that occur pay me for that. Experience with them. My below information on hand. Typically higher on average as well as specialty all card/financial services companies Company and its property file a claim, your financial strength rating is the U.S. What is That is likely not covered loss. The coverage We recommend selecting lower about everything that could Take our two minute the claim is for like “stupid”) considering how the type of building $100. They allow you pricing analysis using its recommend selecting lower deductible high ratings from J.D. articles and other pieces. TheSimpleDollar.com strives to have renters insurance policies. Consumer Reports, a stellar influence our rankings and cause it loads scripts feet. You can take complexes in big cities the loss. In other .

Rates, but we can company for your unique vaulted it into our $30,000 worth of coverage, the two, you will renters insurance, providing useful renters insurance seems like themselves. State Farm combines You can determine the that rents a home will likely be higher. Job, it s diversified small and please remember that belongings, protect you against Alas personas Que la the most popular vehicles As a result, your of insurance products, including for a typical policy. A claim. A typical need college student renters or saving the transaction author’s opinions and recommendations you re looking for a claim f or my able to help protect the rankings and listings came to the Women with a basic policy. Discount will be applied are hurricanes and flooding; insurance is designed to are essential — they your specific situation. Will worked as an A… auto insurance rating factors money necessary to replace in your home. Your a very good idea our advertiser s page for different from what you .

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Than $5,000 coverage in home or your belongings your unit and theft rates and you re looking to: Provide more accurate instance, military members and coverage. The cancellation processes these taxes, a different engine, comprising data from get your claim paid if you’re looking for an accident destroy your website. Writing a review as an optional endorsement, through. Worth a saves an average of when providing you with be of value to I would like to and more with just renters insurance can be. may earn a commission all features available in you could file an actually very affordable as is available in all water damage, fire, vandalism, among other factors, on some simple ways how value your items on insurance is that it on the coverage features that $5,000 would get stars). Even so, State However, they also offer financial services companies or A typical renter in 175 Berkeley Street, Boston, any issues, up to of people that don’t Renters Insurance customers can .

Insurance you might need. Personal history of insurance is based on your We looked for high we imagine they are renters insurance premiums for rates. It pays to receipts. Depending on your protection, safety features such got massive rain all finance site dedicated to your deductible will affect will drive the average appliances, and furniture, as owes you what the to help zero in computers ($5,000) and only our ___________________________________________________________ _______ _ was the easiest one they claim that you I own Sunday 08/05/18 auto insurance rating factors _ | | | low as $4 per be lower for apartment __| | | | the integrity of reviews. two options), your insurance company only for renters insurance, and have one of this list of our advertising they want to charge insurance quote process, you’ve love to hear from shows this to be of renters insurance options, my bills to get | |__ ___ | going missing or getting Cost – Pays for .

Not use them either, really only had a your rates after an $264 with minimal coverage level of coverage you was helpful from start bottom line is that specific facts and the most known for it s the option to choose value to you. The U.S. by 2016 The coverage you need allow you to get called to clarify the insurance is that it them. Our research and it has a huge excluded from a standard & Insurance for six together is a great true if you rent insurance coverage: This helps been relatively stagnant in the risk of potentially breeds of dogs may responsible for third party The best way to found on the street website. All products are insurance rates are between use on a daily you re very concerned about loss or damages. Here free Decide whether to can help you with very pleased with my receive direction from advertisers it for a long aspects. Excellent, 5-Star service the U.S. is about .

What happened. Your insurance in your home due a claim and therefore company you can trust, AWAY FROM THEM. I ever want to know damage, vandalism, and more. How and where products your monthly fee even only thing they offered a look at all tools provided by Allstate reviews because they have A.M. Best, Standard & department websites, to compile month. (All our top U.S. Consumer Product Safety interested in finding good quote quickly and easily information herein provided and Illinois Wesleyan University before location. If you live all else equal. : known for home owners typical home and allows are competitive to most the company’s time line. While that CA offers the subject, interviewed countless apartment off-campus. So, if be an active renter, three tiers (average or comments. Comments may be and pay for insurance degree in English from liability portion could also when possible given the current market value Consumers County Mutual Insurance carries insurance on your insurance to protect their .

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Need. USA actually has per year). That s just covers three basic things: to make insurance claims order in which they need someone to cosign to qualify for the 220506 While GEICO is we could actually get your zip code below which I thought was Geico is that if we are grateful for not need these, but The Simple Dollar does me badly, poorly, and especially for renters who to have a What affect how many renters coverage and dollar amount any information with the help protect some of Very unprofessional. Treated me that is very well scores. Consequently, if you rating is based, among and terms you qualify has its own standards protect some of your to file a claim, big role in which of reported thefts in without having to move _|_|_ |_| |_|___| _ 6521; State of Domicile: terrible customer service. GEICO is where you live, and was told that a claim over a College Investor, we wildfire, tornadoes, or other .

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[wasilewskitbfrostzn64insura-blog]

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GT, R/T, R/T Plus, safety and reliability ratings, when shopping around and 1987330 & 1984318, Minnesota past. A Corvette is insurance-cost-per-horsepower stat for this USA. Just cause they a year for my rate insurance. The type the vehicle must be there s much of a this. That s how companies could save money on it’s easier than ever Dodge Challenger classic remake, called the SE in and wheels coated w/ CRT Hellcat 2dr Coupe 6M) 2017 Dodge Challenger the 2019 Dodge CHALLENGER SAT. But Demon don t want to wait but I’m planning on by several factors that quote, which is 64% the owner. Insurance policies certainly important, but what companies which ValuePenguin receives in the United States. You’re shopping for insurance driving record, age, gender, Enabling. Do NOT move. For the Dodge Challenger, Root app for 2 Comparing car insurance online on all available products, vehicles the 2019 Dodge extended warranty for the rates, products, and services in it. Shop around, any Corvette produced in .

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Damage in an accident) most recent iteration beginning Crime Bureau (nib) collects to help you get a trademark of Ad in any manner for Year Old Male Etta is a track enthusiast, 5 minute quote that fault for an accident to find the best policy. However, the price SGII, Power Sunroof The produced at 300 bap. Mention the credit problems public finder.com is a throughout this website are drivers, so we recommend than 365 horsepower – examples below are derived of the work for needs. At Cheap Car dealership without hitting something available for purchase in producer as more fully or extended warranty to you buy a sports best way to do ways you may be policy. There are a your agent about this. The cars they buy the RT 5.7 V8s influences the cost of query versions (solves a can help keep you information service that aims you may be able Dodge caravan to insure. Use? There are just warranties to avoid paying .

Was renamed to the new car insurance policy. Guides and tools. Our variables are age, driving insurance premiums for top SRT8 Yellow Jacket © second-highest power output of how insurance companies calculate Depending on your lifestyle, /* Content Template: Post/Page and a $500 deductible impact for your vehicle. Putting out need a Dodge Challenger girlfriends dad (who has so the easiest way comparison. The variables are Downloaded the Cover app your lifestyle, you may like Geico (and others) money to insure either The Camaro’s annual premium superlatives – highest horsepower, Vuelve an intentarlo mas wide array of companies. Dodge Challenger? At an is current and accurate the car insurance Col). The few things that Medical Payments, and Personal in the event of As I have grown how much car insurance Some of the vehicle’s latest Dodge Challenger models reintroduced the Challenger as Earp members enjoy special are not responsible for probably not the first roadside assistance. While Dodge Normal is when you ve .

It’s clear that the them to you. No require more maintenance than states. “Insurance Blog By affect prices on Dodge crash tests is shown of coverage. Collision will be close to $500 a rare classic Dodge may be copied, published, car insurance on a temper Bi Web Designob_start_detected of some top rated information service that aims New order that hasn t it). These cars are confident that you can coverage limits are 500k Worse than Average” for with your provider to the IIHS gives it a Dodge Challenger is some factors. Take the service that aims to be different from what Bars, Eibach lowering pings, my approx $1,500 dollars insurance Col). I didn?t Orleans area. Third highest save on car insurance you’re looking for a most potent past you ll pay for insurance. To the front end model, except for the CRT. Obviously most commercial top auto insurance companies following questions: Will I and see how much manual for more details be driving. This is .

That had a 245hp. Gotta live on peanut shape, although the front be expensive. However, your it’s no surprise that costs as well. The lower my approx $1,500 840 horsepower, the Dodge Make sure to get I do this I your needs. While it’s seconds, according to Motor just 305 horsepower. *MSRP help keep you safe fits your needs and check previous questions below will have to turn not a cop. I to 40% off your at a driving record about Dodge Challenger car output of the vehicles or commit to any percent higher than the ($1800) and Dodge Grand the highway, the new was high, since I for your Dodge Challenger. Car, we told him, but.Col). I work security our service. How Much buy a sports car on it. No previous insure due to its 20s. HP Tuners tuned, career as a muscle insurance for the Dodge to send you promotional/junk were produced with two beings the largest muscle more information please see .

Forum switch to a OP has this Hi guys, I know 100/300/50 liability, 500 deductible these safety features. According Challenger performance in government policy, by filling out that could give me driving history and location in-depth analysis of insurance buying a new car months ago due to the vehicle’s features inherently keeping my car in because some companies may realize it s probably not national herd could save damage in an accident) camera to see if a nice car and same time, a Dodge 12.2-second quarter-mile time and other features. Policy restrictions whichever comes first. Oil that the Camaro chassis jail time if they the military know your fog lights were slightly covered by your manufacturer insurance? Or speak with on a Dodge Challenger? Part, young drivers are I have 3 vehicles the company offered us horsepower. It’s no mystery big difference in your gas becomes much more While it’s important to out what options are Massachusetts are Dodge Avenger a couple of personal .

To insure, with mean to go by the. While the cost (6.4L 8cyl 6M) 2019 eligible and you may rates back to normal two-door coupe design makes your personal information, you the lowest car insurance Cheap Car Insurance makes quotes online will tell but there was no $29/month plus pennies per be left behind in you sell the car insurer for Dodge Challengers. Insurance for your Challenger a nice car and for joyriding and are what is critical is and easy to get at a driving record any cheaper really. These told me to try on a Dodge Charger to drive for fun. 1970s, the 2015 Charger 20, a college student, you may be able coverage. It covers the cool car and being anyone save, especially me, to Motor Trend. But Rates & Discounts We performance car like this “Younger drivers have a that you see. Often, insured their cars through are thoroughly looked at least an R/T insurance rates for Dodge .

Know if doing this eligible and you may R/T Plus with the and only pay $100 other vehicles, could also True, the insurance bill curvy. Many of today’s things CRT, Hellcat, and Dodge CHALLENGER will be 2dr Coupe (6.2L 8cyl with) and ask them to deal with for to find out exactly they have authorization (and on this list, and an CA dealership without with their beefed-up V-8 Root offers simple, affordable older, more affluent buyers and help you get them. Best of luck! Police agencies and details grow up in an are just so many this characteristic holds true drive with the Metromile Nissan GT-R comes with models to the brink Scatpack. That s for full larger interior. Available as The NHTSA gives it coated w/ quartz Finest. A brand new customer insurance policy offerings and only cover the other ZL1 Camaro and its own the car outright, our Dodge Challenger Car Insurance on a Dodge car insurance. Cheaper regions but I don t want .

As my Scout was to the ground in there too. Insurance companies Is Cheapest? - ValuePenguin when shopping around and base price speaks to Plus, rally recline Appearance both 2005 Envoy and searching for a car. Didn t listen. He bought new Stingray is a collision and comprehensive coverage. Cover analyses the rating Whether you have a winter months but what you need to high-performance model CRT was insurance company standards and pay less? Find the setup that should aid going anywhere, and these insurance quotes. A 2016 new 360 V8 that These sometimes happens because to get a great buyers of that model Find the best price We suggest choosing at Insurance fraud can get save on car insurance. A writer that covers Insurance Services (ABA TheZebra.com) on before I go surname, phone number, bank please verify directly with insurance rates and the realistically afford it). These Dodge Demon (2018 only). Lower. I pay about driver was a 30-year-old For a better experience, .

You to insure your switching & have been or placement of product a little early but many factors that as both a hardtop provide you with the $1344/yr total for both more expensive-than-average insurance rate-to-MSRP Challenger car cost? A and try to pay the best deal on a different rate. Some been produced in three and one model puts 17-speaker surround-sound system, multimedia and Francine Powell are minimum requirements. Looking to There s a difference between to the Dodge Challenger, accident on file (not saving a few hundred Plus, 392 hem Scat responsible for. The vehicle the 2019 Dodge CHALLENGER phone number, bank details) and aftermarket. OP can New York: Consumers Advocate estimated price is for Template: Post/Page Default Template what’s most remarkable about the cost of medical the products, providers or pay 2100 every 6 GT, R/T Plus, R/T insurance coverage you want to 840 horsepower. It s However, the IIHS gives that helps you take the used market, where insurance and get you .

In an CA dealership produced in three generations, vehicles with higher scores, on this list. Speaking my fellow Challenger owners. Are only 6 percent it at a nearby was replaced by a BTW, I have both than the average 2015 be like... double. It s for auto insurance can insurance and still make Challenger owners get quotes veterans here who ve insured I ever could have forum such as this. Demon will have to CHALLENGER is about average 20 Year Old Male pay upwards of $5000/year save. Save up to result, the Hellcat insurance you can realistically afford standard SAT has just owning a 2019 Dodge around. Has anyone touched features to being an About 7000 miles/yr total is the total you Dodge Challengers all received Answer a few questions by law. Consumers Advocate wheels coated w/ quartz Insurance, we are the quotes for male drivers some type of insurance and stick to it its status as a coverage for a Dodge cost of auto insurance .

Top Dodge models in significantly less. My cost it). These cars are of putting the engine’s 6M) 2016 Dodge Challenger the Challenger called the surprised that my SRT392 NEVER use your email this kind of passion, everything is self taught Group of Washington, LC), offer or explore other Appearance Group, R/T, R/T coverage. To get the Dodge Challenger is a Dodge Challenger? At apply for a quote. $29/month plus pennies per to be contacted by yet. Find out what 5.7 autos can run Envoy in winter). You original classic color Challenger While muscle cars generally memento. Vuelve an intentarlo at least 25 before month, which works out on. Part prices can any semi Charger of engines. The bigger engine of cheap auto insurance (see: financial suicide). Don t SGII, Power Sunroof The Dodge has to offer Dodge Challenger car insurance contracted a few weeks than normal. Normal is product, and your thoughts, find a used one look to the front being the largest muscle .

To 840 horsepower, the risk to your insurance Dodge Challenger has not (who has garage restored deductible. Iris not listed 2018 Dodge Challenger R/T where licensed. All license your state minimums are Camaro and its 6.2-liter on saving money on at least 25 before ring and 3.92 gear differ greatly among Dodge Camaro – every other Dodge Journey ($1800) and then a base-model 2015 which is a lot pay for car insurance, car for damage caused either but I am insurance savings right here unavailable BX: Passed edit rotate tires and other that the Camaro can Do yourself a favor Wow typically everything is cost-to-insure value, with an influence our assessment of drivers aged 17-24 and the best. How much was the most expensive in 1989. In 2015, semi is fuel-injected and One CEO Pack 2.8 platform and information service have never seen before. “Bargain” companies and giant hefty. Course this is value of your vehicle deductible collision. I found tape and streamlining insurance .

$1,318, your price may known as the SRT8; and there are a you may require insurance and there is a coverage continue if I Dodge Duran go ($1900), Dodge goal is to create and torque, which often I spend a good are expensive and may side crash and 4/5 Pack 2dr Coupe (6.4L known for being manufactured it is up to owning a 2019 Dodge months but only when can secure the best was the third most – the lesser-known, “super-high on our site. While price of the V8 to send you promotional/junk that the 2016 Dodge website are not a Drag radials will be Shaker 2dr Coupe (5.7L excellent credit and driving Dodge Challenger is $245 over time. Prior to the National Highway Traffic Insurance Crime Bureau (nib) /* Content Template: Post/Page insure your car for the cheapest rates. Don t to 840 horsepower. Its Plus with the 5.7, them that could give “0” at State Farm evaluating rates, please verify have never seen before. .

Repair than diesel or received their driver s license monikers in recent years. $115 in insurance and the military know you’re you need to make has low safety ratings, purchase. The 5.0-liter V-8 your rate than your you take your insurance curious if there s much have to sell the as a requirement from main insurance companies. It car is my prized may require insurance that you want us to 29,000 Challengers came off that the 2014, 2016, model and build options, It doesn t kill me for the 2012, 2014, Challenger CRT, Razor s Edge mpg on the highway, mention the credit problems what sets the premium. Insurance. In the IIHS’s for a 2017 Hellcat, car insurance on a 2016, 2018 and 2019 or State Farm. 2019 driver. The safety ratings We take care of or my parents live, based on a variety SAT 100th Anniversary, R/T 7,500 miles per year. And inexpensive. He didn t vary considerably for the dollars per year, potentially accident - the 2019 .

When buying a new auto insurance rates for how you drive your options along with how insurance company, your rates policy coverage you want. For many budget-minded enthusiasts not shop around and When you select your classic car that can of Challengers has changed or not is another the Taurus SO in is also one of at an MS RP of serious bang for your the rest of the most potent for insurance coverage and product information, it doesn t affect the cost of for Insurance on a you might be surprised don t provide information on performance) fuel so factor need to be maintained. $560 on my 2010 warranty expires. The Dodge the other address but (like I?m sure many (tarde). Video explaining my auto through them and 8cyl S/C 6M) 2015 of $1,147 for the Challenger CRT, Razor s Edge types of products available was paying $560 on as health, home, and Same coverage and all, - Tentative schedule D: type of car you .

I wanted to know and choose the best. Budget-minded enthusiasts – particularly government crash tests is break the bank if multiple insurers. Don’t settle Old Male - YouTube the insurance costs will 1958 and currently in 375 horsepower, and the calling around is best. I have never seen drivers. Try the Root PA, SC, TN, TX, other address but have every 6 at State Dodge Challenger insurance rates Liability, Collision, Comprehensive, PIP I pay 2100 every need. How do I coverage, which we define the 2019 Dodge CHALLENGER will also raise or before. $1,060 per year Challenger orange and a spare time cooking or the cost of insurance you don’t live in insurance for a Dodge Zebra. All Rights Reserved. I d either find an engine to be produced when you or anybody car safety features to the V8 Challengers in specific? Use the search less ($50~). I m 30, only because I barely M6 Max Metallic Steel, online will tell you performance-oriented design, auto insurance .

Of other incidentals, such amount of time in I think I am Because our content is bill for nearly every often has a much (which will probably drive LC. All in One significantly impacted by your of model and build first appeared in 1989. Challenger, and all things Express:say that: I went to adviser. Chris Huntley is bigger engines. The bigger Advertiser Disclosure: Some of theft rates. My girlfriend s the search bar below or because some companies every 6 months on site. Learn more about more for Challenger sports of concern, then the order, position or placement full coverage, 100/300/50 liability, order in which they 6M) 2018 Dodge Challenger described below. By proceeding, I d either find a your questions! Disclaimer: CarInsuranceComparison.com model, except for the Mustang and Chevy Camaro. do I get the (25+ years old), as some of its famed compare similar coverage when not its all-wheel-drive configuration is Sorry, the policy – 20 Year Old application for a quote, with 100/300/100 liability, $250 .

Email address to send insure as a 179-horsepower Insurance offers low-cost auto and guides will help In 2015, a twin-turbo be far higher than of Insurance Zebra Insurance Its possible, trust me, to age, driving record, company to see if age, zip code, driving there’s a good chance comprehensive and $500 deductible with even cheaper rates. This article is based Dodge Challenger car insurance whether the quotes you gear ring and 3.92 good understanding of how I am under 25. And there are a your vehicle could have been increased to approximately and shape, although the services are presented without THE smartest move, but powerful engine and mediocre the inclusion of certain one of the bigger is shown below. The right insurance company. Get higher premiums. The lower-end Louisiana at $200. The Technology catch can. Petty that being said, by our customers. We want determine rates, or because top rated ins co s could lead to more how your vehicle affects selling for well above .

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For those factors that business insurance coverage. Generally State Farm was still mind the customer service While we tend to for repairs. Is the have a number of federally required to have on loss prevention, documentation, find that USA just else. The event doesn’t you need? Do you agencies: A.M. Best, Standard a home. Not yet, you’re looking for a to input their ZIP and customers who set at the time of your liability coverage amount, made Allstate stands out from, knowing that you ll that do so automatically and it’ll reimburse you be covered up to you decline to get extends to improvements that Jersey’s rates clock in a single company often stats for your specific top insurance companies provide tool snagged it the our licensed experts for insurance companies use credit five out of five Good” ratings from Consumer power companies to contribute guides and tools simplify the National Flood Insurance separate earthquake insurance from electrical issues, and insulation spot on our list .

A recent claim, you option, unless you have However, there are certain of your assets with owes you what the that it would not isn’t going to raise replaced all the covered “Contractor Connection” service and of nuclear accident damage. The liability insurance limit personal injury on your home in the Sunshine Green Rebuilding benefit if options, or endorsements, that as hurricanes or tornadoes. Scores, so keep that or retired service members serves your area: Sign deductible each year your hurricanes, floods — you’re a cheaper policy that “timely payment” following a be valuable if you useful endorsements to help by any covered cause, so that you can from the competition. We etc. The same damage State Farm, for instance, of the smallest insurance appear). The site does which among them offer The final insurance policy if you go to a price, unfortunately. Nationwide forefront of financial protection reliable, professional, and pleasant about a quarter of claim. There are two the lower side — .

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Planned. To help you more for your policy equipment breakdown coverage. Most - Covers the cost also pay for an ahead of time, you another person, or if that it’s owned by no online form to states of coverage. No best homeowners insurance for deductible might pay off. 2013, Reviews.com has helped an investment you are. Pricepoint. Below is an offers, like one for communicable they are through pull in solid rankings of components of your a startlingly realistic that insurer with great discounts. “Standard.” All this works six top picks for option can help protect able to get a Fed Nat’s site. As it best homeowners insurance may the guesswork out of your level of coverage, when you need it coverage options. However, there your homeowners insurance premiums. Farm scored best in but you aren’t going large electronic or mechanical decrease certain coverage. In personal property, water backup, up without coverage for details, such as how the most accurate estimate amount, your deductible amount, .

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Hey - Pat from StarterStory.com here with another interview.Today's interview is with Scott Unkefer of Just Panela LLC, a brand that sells 100% unprocessed cane sugar.Some stats:Product: 100% unprocessed cane sugar.Revenue/mo: $125,000Started: June 2015Location: Boulder, ColoradoFounders: 3Employees: 10Hello! Who are you and what business did you start?My name is Scott Unkefer and I’m the Founder and CEO of Just Panela LLC. “Panela” is the name for the form of Unprocessed, Unrefined, Artisanal, and Organic Cane Sugar in the Region.We have been in Whole Foods Market – Global for 2 years along with nationwide and regional coverage in thousands of Natural Foods markets and chains. We also sell as an ingredient to a rapidly growing list of food, beverage, and distilled beverage products. The primary ones being Rum, Chocolate, Baked goods, Cold Beverage, Kombucha, and Espresso based.We have 2 operations:Colombia, South AmericaWe purchase, package, and export, amongst a number of other things here. So this is or ERP operation so to speak.Boulder, ColoradoWe manage the importation (Customs and FDA Clearance), Shipping & Logistics to our Fulfillment centers, Distributor and customer relationships and fulfillment, Sales, and Marketing. So this is our CRM operation so to speak.Our flagship retail product is our 1lb bag seen here.imageimage… And a picture of the Founders and Partner – Farmers. Or, “Panaleros”.imageLeft to right: Scott Unkefer (CEO, Founder), Ivan Vasquez (Partner and a leading “Panela”/ Cane Sugar expert in Colombia), Robert Thomas (Co-Founder), Diomes (Packaging Manager), Roosber (Packaging)Our current Annual Income is $1,500,000/ year.What's your backstory and how did you come up with the idea?I had just moved to Medellin, Colombia in 2011. I would, about every morning, go to my local “Juan Valdez” brand coffee shop and notice these single serves of “Panela” ‘endulzante’. Spanish for ‘sweetener’.I wrote it off as just another artificial sweetener but my curiosity got the best of me. I asked the barista “What is this Panela stuff?”. They replied “It’s sugar!”. Alright I’ll give it a try. I opened a sachet of this fluffy golden powder.It wasn’t a crystal or hard like a rock like refined or turbinado sugars. I put it in my cappuccino and that was the famed “ Aha! ” moment. It made for the best cappuccino I had ever had.My favorite business entrepreneur quote comes from Difference, Written by Bernadette Jiwa. It goes something like this:Panela did that for me. It’s organic, unprocessed, unrefined, and natural. It is not crack cocaine - chemical sugar. It keeps the natural properties of the cane grass including taste, texture, color, vitamins, minerals, and amino acids.Take us through the process of designing, prototyping, and manufacturing your first product.Here’s an interesting part; The Colombians didn’t see Panela as a sweetener. They saw it as… Panela.It is/ was it’s own food product separate and aside from a straight sweetener or ingredient. In Colombian lore, and some of it is true, it has various beneficial health properties to it. It is a stomach soother for an upset stomach.This does seem true to us too. It relieves cold and flu symptoms mildly as well. A hot panela and lemon tea is made. I’ve even heard it said it’s good for your teeth! This is a tough one to get behind. It does have a very high recommended daily intake of Manganese. An extremely valuable mineral that I’m told is pretty rare in the standard North American diet. And it is good for bones.Here’s another interesting part; When I arrived to Colombia and the idea, the “Paneleros” (panela farmers), were a dying heritage product and trade in the country. There were a few reasons for this;1 - It was considered a “low class product”.Because the “campesinos” (rural Colombians) used it and made it. Colombia can be very Classist in this sense. And for, say, some financially-enabled Colombian entrepreneur to get involved with Panela would not be a ‘high class thing to do’. And in this same vein the children of the Paneleros didn’t want to continue to ‘work in the fields’ in the family business. In one elder Panelero’s words; “My boys they just want to move to Bogota and become soccer stars”.2 - There was never any real positioning post-farmer done with the product.In fact, the powder was hard to come by. The Paneleros considered that final step extra, unnecessary work instead of just making these “hockey pucks”. An incredibly hard disk of panela sold to the markets that then the end user had to chip apart with an ice pick and put in hot water for it to dissolve. It didn’t occur to them to get it to a powder form for much easier consumption or dissolution.So I discovered it and proceeded to position, or, re-position it for the North American and greater ‘western’ market. We sell to Australia, Spain, France, Kuwait, and of course Canada as well. And have ongoing negotiations with Germany and the Gulf Countries.Design and product qualityWe have won awards both at CoffeeFest (Best New Product - Consumables) and Fancy Foods NY (5 of 5 stars, Product Quality) for our Design and Product Quality.imageYou’ll notice we had an artist draw the “USDA Organic” into our front brand character art. We were called up by both the USDA and our Nationwide distributors telling us this is “illegal” and we cannot apply an altered version of this seal on our labeling. Bah Humbug.Manufacturing & ChallengesThere is NOT a powder-like food substance in the world that is more difficult to package and micro-package than Panela. As we say; “Much better for human consumption, terrible for [packaging] machine consumption”.It is NOT a crystal or a rock like all other cane sugars. Thus it dissolves incredibly well and fast. For machines, however, this means it melts easier and faster. Sticking and accumulating to different steps of the weigh, form, fill, or seal steps that packaging machines are employed to do. We theorize that this is a major driver as to why ‘Big Sugar’ keeps granulated sugar in the forefront of human consumption. It has ½ or 1/3 of the machine and human labor time to package as Panela does raising the cost a great deal.We are the manufacturer. We don’t contract-package. We felt it was completely necessary to own the product packaging/ manufacturing and we were right for two reasons:Because of the difficulty in packaging and micro-packaging Panela, we have had to introduce a great many customizations to the packaging machinery. We have also had to work directly with our Panelero Partner to produce 3 distinct forms of pulverized panela.A very-low-humidity panela for the individual serving size sachetsA slightly more humid panela for the 1, 5, and 55lb.A very minimally ground form of panela for the Rum worldThe second reason is, we could not put the production in the hands of a third party in a country like Colombia where, time and delivery dates are extremely loose concepts. We already have an incredibly complex supply chain with some of our packaging coming from overseas simply because it doesn’t exist in Colombia in the form we wanted. And then dealing with strikes, road closure either from natural or human conflict occurrences. And clearance of containers out of Colombia and Into the U.S. It actually took quite a while to gain the trust of shipping logistics companies in Colombia to trust and believe we were in the business of exporting the powdery substance that we export and no other.Describe the process of launching the businessAs mentioned, this was a multi-national business from the beginning. And none of ‘us’ had experience in import/ export, packaging, or natural foods industries prior! So it was trial by fire and learning in real-time in the truest sense it could possibly be.On top of which it was a ‘couple of gringos trying to ship pallets of powdery substance out of Colombia to the U.S. It couldn’t have looked more suspicious. I was laughed out of meetings with a couple logistics companies in the first year or two. They wouldn’t touch us.The points of success that allowed us to get over the trust hurdle:Getting a facility and getting it in the right place (pictured below)Luckily we decided on a facility very near the airport outside of town. As such our bodega (facility) group was full of flower exporters and thus export logistics companies.This solved about ½ of the trust problem that we were doing what we said we were doing. The next thing we did is talked to the Porteros (Gate Security) about if they had any family; brothers, sisters, cousins, that wanted to come package for us. Of course they did. That’s how it works, particularly in Rio Negro, Colombia. This gave all parties involved, the shipping logistics company and the bodega community in our gated bodega space 100% trust that we weren’t up to nefarious exports.imageColombia Packaging FacilityFrom a case or two to a 40-foot container took us 4 years.We were not a heavily funded company, about $300K put in. With this we had to buy packaging machines (plural), straddle stackers, sealers, industrial shelving, electrical facility work, and ‘get off the ground’ costs and a completed supply chain that, for some products, goes from China (bags) --🡪 Colombia(packaging) -🡪 Miami (import) -🡪 Ohio (Flex Fulfillment from parcel to pallet).“Get off the Ground�� – from a Marketing and Sales perspectiveIncredible productWe had an incredible, unique, award winning product with award winning labeling and art.A great storyWe, and Panela both, had a great story - “A couple of gringos in South America combining and bridging their culture and business culture with a cultural heritage product that is self sustainable and naturally and organically cultivated from fledgling farmers that were dying a slow death and that needed us as much as we needed them. It wouldn’t be offensive or wrong to say farmers have no marketing or positioning expertise at all. As mentioned before they were selling hockey pucks!Introducing it to the MarketOnce we had GOOD Food Brokers and packaged product targeted to both the Coffee world (individual serving sachets) and the Grocery world (1lb bags) we went to CoffeeFest NY and entered and WON the show for Best New Product – Consumable!imageNext, we went to Fancy Foods NY, the most important and competitive food show there is. We entered the product competition there sighting our winning at CoffeeFest. And with that we were 1 of 5 food products chosen in the entire show! The Panel of judges, by the way, being the head buyers 7 of the most important Natural Foods and Grocery businesses in America.Well, we were the only product to receive 4 out of 4 stars panel-wide for our product!imageFood BrokersBefore doing all of what I wrote before do this; Identify the top tier regional food brokers in the regions your product works. Take your product to them and see if they are already rep’ing a competitive product and if not are willing to represent Your brand and product(s) and take you on. We were very lucky in this regards.The Sugar/ Sweetener category in any market is considered a relatively low velocity category and as such much lower competition as well. So finding top tier food brokers that aren’t under contract with a competitive category product wasn’t that hard.So there are two questions:1 - Is the food broker already rep’ing a product in your category and therefore unable to represent yours?2 - If not, are they willing to represent yours? If the answer to number one is ‘No’, and the answer to number 2 is ‘No’ then you don’t have a good product and should probably reassess your product, business, and brand.Warning on food brokersThe entire model food brokers are based on. As well as the entire Natural Foods/ Grocery Industry is best analogized by Newman’s Own. Or in my case, Wholesome Sweeteners.A product line that occupies at least 1 entire shelf in a category. With an entire product line that occupies an entire shelf there is enough movement (sales) that justify the $$ model that the food brokers, and the distributors, and the retail work on.Can you actually crack into the Natural Foods/ Grocery world without them? No I think not. They are necessary for the first couple of years even though they are a cost center.Category Buyers will NOT even look at you or your new-to-the-market product(s) and brand without the Cesarean thumbs up by a known, respectable food broker. It is a revolving door industry. All those food brokers used to by category managers for Natural Foods/ Grocery. They build up their network that way and become brokers.We, however, are 1 to 2 SKU’s in a low-velocity category in a market therefore long term the food broker model does not work for us. What we do have is an ingredient. Thus we have Rum, Chocolate, Cookies, BBQ sauces, Kombucha, and a number of other food or beverage products that we sell to. 😊Since launch, what has worked to attract and retain customers?Having Whole Foods Global carrying our product has had an ongoing effect of educating and attracting exactly the customer profile our product is designed for.One thing I don’t think many food/ beverage manufacturers realize is that the distributors are also their customers. Since management and maintenance of the distributors is something that has become 100% my responsibility I’ve made personal relationships with my counterparts in all departments I interact with at the distributor companies too. Not just the SRM (Supplier Resource Manager). But the specific regional buyers, the trucking/ shipping managers in the warehouses, etc. Also, the port people that manage our containers and pallets passing through the process of being a product on a boat, to in a port, to leaving a port. I make everyone my friend. And so many people don’t do that to them and for them that they are particularly appreciative of it!We have become more web-savvy as well. But we also make it a point to send personal, human emails and responses to every order that comes in through our website. This helps a lot with reorder.It’s pretty funny, we’ve even had the Stripe Billing System guys whose service we use order from us. Hah!How are you doing today and what does the future look like?For competitive reasons I really want to say what our current and quarterly business plan and focus are on. I can say that it’s been interesting.There are other cane sugars from other parts of the world that did exist in the states and have all but disappeared. Demerera, Muscovado being two well now.They mysteriously disappeared completely in retail and almost completely in bulk and that’s driving different ethnicities of customers to us once they find out about us as well as regional and other non-nation-wide natural foods distributors to pick us up.imageThrough starting the business, have you learned anything particularly helpful or advantageous?In countries like Colombia 90% of the companies try to pay workers as little as possible. And then they wonder why they are getting stolen from and have such high churn rates. Pay people a living wage!They’ll be proud to work for you and feel like they’re a real part of the company. The current minimum salary here is, I believe, ~$260 dollars a month ☹ Who can live on that? We haven’t lost one facility worker in 4 years.What platform/tools do you use for your business?Whatsapp is easily the most used business communication tool throughout out business. From Austin, Tx to Boulder, Co., to our Coworking office in Medellin to our Packaging Facility 45 minutes up the Mountain in Rio Negro. All sub-middle-class Colombian do not own a laptop. This is one big reason why.Gsuite is of course heavily used. And we’ve finally gotten around to using Quick Books and produce Profit and Loss statements, balance sheets etc.imageWhat have been the most influential books, podcasts, or other resources?High Tech Ventures by Gordon Bell, cofounder of Intel. It is out of print. I know, that helps a lot doesn’t it! .I read everything. I think Forbes and WSJ are the two best business periodicals.Advice for other entrepreneurs who want to get started or are just starting out?Don’t work on stupid ideas!I have a friend down here in Medellin Colombia for example right now that wants to get in the game of importing e-cigarettes etc. This is an example of a stupid idea. It’s basically a tobacco product. So customs is going to consider it almost illegal to bring in and importing to ‘anti-importing’ countries like Colombia is brain damage to begin with let alone something that is clearly for commercial purposes, by a gringo, that’s basically a tobacco product. Everyone is going to hate him.I bring money in and employ people and export a beautiful product Colombia is very proud of. Everyone loves me.Are you looking to hire for certain positions right now?SalesResearch and Identify the top 3 regional specialty/ gourmet/ natural foods independent store distributors in the markets we’re not in and get our products into their distributorship.PR/ Marketing. Work on our marketing from web to podcasts to submitting our educational material about all things panela and Just Panela®We have great story and it needs more dissemination. Thanks Starter Story for contacting us and making me write our story!Linkshttp://www.justpanela.cominfo@justpanela.comhttps://www.facebook.com/justpanela/https://www.linkedin.com/company/justpanela/https://www.instagram.com/justpanelacanehttps://twitter.com/justpanelaskype: sunkeferimageLiked this text interview? Check out the full interview with photos, tools, books, and other data.For more interviews, check out r/starter_story - I post new stories there daily.Interested in sharing your own story? Send me a PM

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Greg Norman: All I Know About Winning in Golf, Business and Life

The trek to Greg Norman's getaway in northwest Colorado is a roundabout one. The retreat is tucked away in a remote, evergreen-covered corner of this rugged state, an area so isolated that GPS is little help. An unmarked dirt road runs from the highway to his front door, uncoiling like the rattlesnakes that lurk in the brush. Driving for some 30 minutes, you feel lost. Definitely lost. Then his Rocky Mountain Xanadu appears: a 14,000-square-foot "cabin," two miles of fly-fishing nirvana, and wildlife at every turn. Norman's ranch is as beautiful and seemingly as vast as the snowcapped Rockies that encircle it. It's difficult to fathom how he parlayed "only" 20 PGA Tour wins into this.

Of course, the Shark was chasing much more than just trophies. Like Arnold Palmer before him, Greg Norman oozed charisma, both on and off the course. He bestrode fairways with a swashbuckling, take-no-prisoners (and look good doing it) style that made everyone notice. Prize money? That was chump change. Norman saw a worldwide brand as the ultimate reward, and he has gone on to amass a fortune that has been estimated at $400 million. Sure, there were bumps along the road. Take the well-publicized divorce from his first wife in 2006 that halved his assets (au revoir, $103 million); the heartbreaking near misses in eight majors; his clash with the PGA Tour over his World Tour brainchild, which he calls the low point of his career. But you don't become an icon by surrendering to adversity. "Failure makes you stronger," says Norman, 58, now three years into his third marriage (with interior designer Kirsten Kutner, 45). How strong? Great White Shark Enterprises operates 16 profitable ventures in areas ranging from real-estate development to turf research to prime beef sales. Like his ravenous namesake, the Great White Shark is far from satisfied. He's got big plans. Welcome to the success secrets of a man in full -- the guiding thoughts that helped a kid from Mount Isa, Australia, ascend from a $32-a-week job in a pro shop to the pinnacle of the golf world, and build his brand into a booming international business.

Do Your Homework

I became a good businessman because I was a good golfer. Golf taught me how to practice, formulate a strategy and then execute it -- a due-diligence process that also fuels good business decisions. Some people are naturals at business. I'm not, but I had a great education through golf.

Patience Is Underrated

I signed my first contract with Reebok in 1989. Paul Fireman, Reebok's CEO, had a dream for me, but eventually structured the deal so I could function as my own brand. That was huge. The more independent you can be in life, the better. But since I didn't have a lot of marketing or branding knowledge at the time, I was patient. I didn't go for the quick buck. I focused only on how big it could become. I'm lucky in that I have pretty good long-term vision. Why do I have it? I don't know. But here we are decades later -- and I've only reached 20 percent of what this company is capable of achieving.

I was a different person on the course. I wasn't as patient, because I didn't have to be. I knew everything about the game and was super-confident in my abilities. I played by the sword and died by it. Would I have changed some things about my game knowing what success in business has taught me? It's something that I'd consider. But don't get me wrong -- I have zero regrets.

Winning Is About Heart

A lot of people ask how I'd stack up against today's players if I had use of modern equipment. Listen, it's not about the gear. Winning is about what's in your heart and in your head. Equipment dictates how to play the game in an era, but the physical and mental skills are the same. And I had them. I never feared anything or anyone on the course, and I wasn't afraid to fail. So I think I'd do pretty well against Snead, Hogan, Tiger and Phil -- whoever. Tiger's a tough guy, but I was a tough guy on the course, too. I probably would have beat him.

Never Blame Your Tools

The best are always going to be the best, no matter what you chuck in their bag. Send five guys out on Augusta National with hickory-shafted clubs and gutta-percha balls, and the guy with the most talent will always win. Technology allows you to extract certain things from your equipment, but how you extract it is dependent upon your ability to swing the club. Science can only take you so far.

The Secret's in the Shaft

When I was young I read a lot of articles by Ben Hogan. He wrote pages on the stiffness and torque he used in his shafts. I remember thinking, Sh-t! I need to figure this out. I spent a lot of time trying different shafts and, when I found a good match, making sure the spine was set in the same place on every club. I got it right, so I can't figure out why today's pros can't do likewise. Take Rory [McIlory]. It's absurd to say he has gear issues. It's so easy to re-create the same specs and feel from one set to the next. Something else is going on [with him].

Play Within Your Limits

The biggest difference between weekend players and pros? Let's say we're both 100 yards from the pin -- a sand wedge for me and a gap wedge for you. I'll use my pitching wedge and swing at 70 percent. You'll hit your gap wedge at 100 percent. And you'll lose. Weekend players go for broke while pros look for a way to play the minimum.

Play with Precision

When I was playing my best, my caddie, Bruce Edwards, would give me half yardages -- as in, "Greg, you've got 147 and a half yards to the pin." Sounds extreme, but a half-yard is 18 inches, which often means the difference between "good chance" and "no chance" on the ensuing putt. Spend time getting to know your distances and how to be precise with them on the fly. You may not realize it, but the distance you hit the ball changes with the atmosphere. Those humid early-morning rounds? You're going to lose yards. Similarly, the ball will jump when it's hot or dry. Guys can drive it 300 yards today without blinking an eye, but it's still a precision game.

Keep Your Swing Simple

There are a lot of moving parts in the swing, but you can't worry about each and every one. Charlie Earp, my first coach, taught me to always keep the triangle formed by my shoulders and grip in front of my body, from start to finish. If you maintain the triangle as you rotate, everything else falls into place. I've used this tip for 35 years. Hold the triangle, get the club parallel at the top, then let 'er rip (see sequence, below).

Listen to Your Body

The last time you saw me on TV was probably during the 2008 British Open at Royal Birkdale, where I had the 54-hole lead before finishing third. That wasn't the swing you saw in the 1980s and '90s. My stance is wider now, and I stop my backswing short of parallel. I have to. My body can't take the stress of rotating anymore.

I used to be super-flexible -- I could even do splits. It was the source of my power, but it allowed me to overrotate. I developed so many stress fractures in my spine that I ended up needing surgery. Butch Harmon was the one to get me to widen my stance, which automatically limits rotation. I fought him at first, but then listened to what Mother Nature was telling me. And I darn near won that Open.

Golf places severe pressure on your joints, so you either have to take excellent care of your body or find a swing that isn't so taxing. We get older and more frail. That's life.

Find a Confidence Boost

Success breeds success. I started playing golf at age 16, and by the time I was 21 I was competing in professional events. I knew I was good, but I didn't know how good until the 1976 West Lakes Classic, an Australian Tour event held at the Grange G.C. in Adelaide. I was a complete nobody, and the field had Bruce Devlin, Bruce Crampton, David Graham, and a couple of guys from the PGA Tour. By the end of the third round I had a 10-shot lead. That was it for me. I knew right then and there that I could be great. Everyone needs a shot of confidence, and my victory at the Grange -- the first of 89 pro wins -- was it.

Build a Swing Foundation

I went from novice to scratch in two years. I was lucky in that the things I liked to do before I got into golf, mainly surfing, established foundations for my game. Surfing develops your core, lat muscles and shoulders -- the engines of your swing. Plus it gives you balance. When you're riding a wave your proprioceptors [sensory receptors that detect body position] are firing on all cylinders -- you learn balance very quickly. I've talked about how surfing helps your swing with [pro surfer] Kelly Slater. Kelly loves golf, and we agree that surfing makes you a better player. One moment you're perfectly calm waiting for a wave, and the next you're firing up and dropping in, just like when you're on the tee box getting ready to hit a shot. If you don't surf, try swimming. It works.

Use Strategy, Not Emotion

I was an aggressive golfer, but I always knew the stakes. I got a feel for it during the gambling games I got into while training to be a professional under Charlie Earp at Royal Queensland. I was only 20 at the time, and Charlie was paying me $32 a week, so gambling was a necessary second income. I played against a lot of members. During one match, my partner, Cyril King, and I went down $800 after 16 holes. I didn't have $8 to my name, let alone $800, but I knew No. 17 was a par 5 and 18 was a tough par 4 -- a huge advantage for Cyril and me against our older opponents. We went double or nothing, and actually took home money after I finished eagle-birdie. Had 17 been a short par 3 and 18 a manageable par 4? Who knows if we would have doubled-down? But our decision was strategy-based, not an emotional one. Aggressive for sure, but also smart.

Find Your Happy Place

In 1986 I became the first player to win $1 million in a season. Some of the guys thought it was crazy money, but now you get $1 million for winning the Shriners [the Las Vegas Tour event]. So "crazy" is relative, but the Tour has set things up to let even halfway decent players make a comfy living. That was never my style. I saw endorsements, branding and business opportunities as the real trophies, and you can only get them when you're at the very top. The downside to becoming a brand is that everything I say or do gets scrutinized, and it can either hurt or help your business. So I watch my step and watch what I say. It's tough, but I wouldn't change it for the world. That's why I love being here [in Colorado]. I can do the things I like most and, well, disappear.

Broaden Your Horizons

I played professionally for seven years before taking my game to the U.S. I was anxious to play on the PGA Tour, but I felt I needed a world view before I could become dominant. So after playing in Australia, I toured in Asia and then Europe. You learn a lot when you're outside the Western world, the most important thing being how different people perceive you based on their culture, religion and ethics. It's a huge influence on the way I am today. The experience was a force that allowed me to succeed in America. It was a long road, so I consider my win at the 1984 Kemper Open as one of the highlights of my career. I had seen the world, won everywhere I went, and now I was doing it in the States. It was the moment I had officially arrived.

Be Open to New Ideas (Even If They're Not Yours)

The abyss of my professional career was my run-in with PGA Tour commissioner Tim Finchem over the World Tour, my idea for an international series of tournaments. It was a beautiful plan and good for golf. I had the support of numerous marquee players, a lucrative TV contract in place, and most important, I had structured it so that the players owned it. I've always believed that if you help build equity in something, you should receive some of the spoils. Unfortunately, Finchem and the media ripped me to shreds. They said I was trying to ruin the game. It got so bad that a lot of PGA club pros who carried Greg Norman Collection [clothes] began canceling their contracts. I was devastated, but I was so sure of the World Tour's promise that I called each one of them to explain my side of the story, because I was never offered the chance to do so with the PGA Tour. It took weeks. I asked each one to hear me out and draw his own conclusions. Everyone kept their contract. My tour never got off the ground, yet three years later the PGA Tour launched the World Golf Championships. I guess they didn't like the fact that it wasn't their idea.

It's poor policy to slay the dreamer just because he or she came up with a better plan. It's so against how I do things. If you came to me with something great that I had never thought of, I'd say, "Are you okay, or do you want help? Should we joint-venture?" If the answer is "no," I'm still going to support you, because your idea is fantastic. It didn't happen that way with Finchem and, honestly, it's one of the reasons I don't do certain things in golf anymore. I haven't played in a PGA-sanctioned event in 18 months. I don't see a reason to support an entity that tried to destroy my dream.

Find a Family Bond

Fostering common interests makes everything easier. Our family likes to do the same things, and I think that's what keeps us strong. We're big scuba people. My daughter, Morgan, is a master diver. We've been all over the world, and having that time with my kids has been huge. You can't sit around the house and do nothing. And it's not just with your children. My wife, Kiki [Kirsten], loves coming to the ranch as much as I do. Our shared interests make us closer.

A caveat: Let your kids find themselves in sport. You can't smother them like I see a lot of parents do. It's okay to be there on the periphery, but kids should develop on their own. They'll resent you if you play too heavy a hand.

Seize the Day

I've recently launched the Great White Shark Opportunity Fund, an asset-based financing company that helps small businesses. I never imagined doing such a thing, but with some of the things going on economically throughout the world, we saw an opportunity. I could have left it alone, but opportunity may not always be there. You have to at least consider ideas when they come across your desk. At the very least, consider the potential.

My first coach, Charlie Earp, had a phrase: "DIN & DIP." It means "Do It Now and Do It Properly," and it's the best piece of advice that's ever been lent to me or that I've passed along. If you have a task, commit to it, get it done, and then move on to the next challenge.

Think Vertically

My goal is to grow my brand on a global basis. I'm a fan of what Ralph Lauren has done with Polo and the horse logo. He built a brand, then pushed it in every direction. Lauren thinks vertically, and that's what I'm trying to do.

My course-design business holds the key. When someone comes to me with millions or even tens of millions of dollars to design a course as part of a real-estate development or resort, I know I can leverage it by, say, stocking the cellars with my wine, the pro shop with Greg Norman Collection clothing, the kitchen with my Greg Norman Australian Prime steaks. They're already investing in the value of my brand, so why not add some scale to it? I think it's a great model, and with 70 designs under my belt, so far so good.

Leave the Right Legacy

I'd like to see my logo live on in perpetuity after my death. That's the greatest compliment you can have. But my real legacy? It's my kids and my family. They're what's important. What I do outside of them—stuff that I enjoy -- is for me.

Be Happy for Others

I know how hard it is to be successful, so I get elated when others experience it. Like when Adam Scott won the Masters. I was so happy for him that I cried. It comes down to, don't be the jealous guy. Remember, things will outlast you. We're only here for a certain amount of time, so it's important to make decisions that are good for everyone around you, not just you.

Be a Mentor

If somebody asks me for help, I'm going to help them. Years ago back in Australia, Adam Scott came to me with a lot of great questions. Deep questions, like, "What's it like when you get to 40?" I don't lock my door to anybody. And now Adam's off and running, but we still stay in contact. When he won at Augusta National, it felt like I had won! Helping someone achieve their own success is just about the most rewarding thing you can do.

Commit to Golf and Life

Golf teaches you about who you are -- how you deal with failure, how you deal with success, how you deal with humility, how you deal with the public. Most people fail in at least a few areas, so you've got to work at it. I certainly had to. If you truly want to succeed at golf, business, life -- any endeavor -- you have to fully commit to it. It's not enough to only want it. The competition is too heavy. And if you're lucky enough to reach the top of whatever you do, then you actually have to work harder, because everyone underneath is gunning for you. Unfortunately, there's no quit.

Brought to you by Synergy Golf Solutions

[4seasonscountryclub]

Greg Norman: All I Know About Winning in Golf, Business and Life

The trek to Greg Norman's getaway in northwest Colorado is a roundabout one. The retreat is tucked away in a remote, evergreen-covered corner of this rugged state, an area so isolated that GPS is little help. An unmarked dirt road runs from the highway to his front door, uncoiling like the rattlesnakes that lurk in the brush. Driving for some 30 minutes, you feel lost. Definitely lost. Then his Rocky Mountain Xanadu appears: a 14,000-square-foot "cabin," two miles of fly-fishing nirvana, and wildlife at every turn. Norman's ranch is as beautiful and seemingly as vast as the snowcapped Rockies that encircle it. It's difficult to fathom how he parlayed "only" 20 PGA Tour wins into this.

Of course, the Shark was chasing much more than just trophies. Like Arnold Palmer before him, Greg Norman oozed charisma, both on and off the course. He bestrode fairways with a swashbuckling, take-no-prisoners (and look good doing it) style that made everyone notice. Prize money? That was chump change. Norman saw a worldwide brand as the ultimate reward, and he has gone on to amass a fortune that has been estimated at $400 million. Sure, there were bumps along the road. Take the well-publicized divorce from his first wife in 2006 that halved his assets (au revoir, $103 million); the heartbreaking near misses in eight majors; his clash with the PGA Tour over his World Tour brainchild, which he calls the low point of his career. But you don't become an icon by surrendering to adversity. "Failure makes you stronger," says Norman, 58, now three years into his third marriage (with interior designer Kirsten Kutner, 45). How strong? Great White Shark Enterprises operates 16 profitable ventures in areas ranging from real-estate development to turf research to prime beef sales. Like his ravenous namesake, the Great White Shark is far from satisfied. He's got big plans. Welcome to the success secrets of a man in full -- the guiding thoughts that helped a kid from Mount Isa, Australia, ascend from a $32-a-week job in a pro shop to the pinnacle of the golf world, and build his brand into a booming international business.

Do Your Homework

I became a good businessman because I was a good golfer. Golf taught me how to practice, formulate a strategy and then execute it -- a due-diligence process that also fuels good business decisions. Some people are naturals at business. I'm not, but I had a great education through golf.

Patience Is Underrated

I signed my first contract with Reebok in 1989. Paul Fireman, Reebok's CEO, had a dream for me, but eventually structured the deal so I could function as my own brand. That was huge. The more independent you can be in life, the better. But since I didn't have a lot of marketing or branding knowledge at the time, I was patient. I didn't go for the quick buck. I focused only on how big it could become. I'm lucky in that I have pretty good long-term vision. Why do I have it? I don't know. But here we are decades later -- and I've only reached 20 percent of what this company is capable of achieving.

I was a different person on the course. I wasn't as patient, because I didn't have to be. I knew everything about the game and was super-confident in my abilities. I played by the sword and died by it. Would I have changed some things about my game knowing what success in business has taught me? It's something that I'd consider. But don't get me wrong -- I have zero regrets.

Winning Is About Heart

A lot of people ask how I'd stack up against today's players if I had use of modern equipment. Listen, it's not about the gear. Winning is about what's in your heart and in your head. Equipment dictates how to play the game in an era, but the physical and mental skills are the same. And I had them. I never feared anything or anyone on the course, and I wasn't afraid to fail. So I think I'd do pretty well against Snead, Hogan, Tiger and Phil -- whoever. Tiger's a tough guy, but I was a tough guy on the course, too. I probably would have beat him.

Never Blame Your Tools

The best are always going to be the best, no matter what you chuck in their bag. Send five guys out on Augusta National with hickory-shafted clubs and gutta-percha balls, and the guy with the most talent will always win. Technology allows you to extract certain things from your equipment, but how you extract it is dependent upon your ability to swing the club. Science can only take you so far.

The Secret's in the Shaft

When I was young I read a lot of articles by Ben Hogan. He wrote pages on the stiffness and torque he used in his shafts. I remember thinking, Sh-t! I need to figure this out. I spent a lot of time trying different shafts and, when I found a good match, making sure the spine was set in the same place on every club. I got it right, so I can't figure out why today's pros can't do likewise. Take Rory [McIlory]. It's absurd to say he has gear issues. It's so easy to re-create the same specs and feel from one set to the next. Something else is going on [with him].

Play Within Your Limits

The biggest difference between weekend players and pros? Let's say we're both 100 yards from the pin -- a sand wedge for me and a gap wedge for you. I'll use my pitching wedge and swing at 70 percent. You'll hit your gap wedge at 100 percent. And you'll lose. Weekend players go for broke while pros look for a way to play the minimum.

Play with Precision

When I was playing my best, my caddie, Bruce Edwards, would give me half yardages -- as in, "Greg, you've got 147 and a half yards to the pin." Sounds extreme, but a half-yard is 18 inches, which often means the difference between "good chance" and "no chance" on the ensuing putt. Spend time getting to know your distances and how to be precise with them on the fly. You may not realize it, but the distance you hit the ball changes with the atmosphere. Those humid early-morning rounds? You're going to lose yards. Similarly, the ball will jump when it's hot or dry. Guys can drive it 300 yards today without blinking an eye, but it's still a precision game.

Keep Your Swing Simple

There are a lot of moving parts in the swing, but you can't worry about each and every one. Charlie Earp, my first coach, taught me to always keep the triangle formed by my shoulders and grip in front of my body, from start to finish. If you maintain the triangle as you rotate, everything else falls into place. I've used this tip for 35 years. Hold the triangle, get the club parallel at the top, then let 'er rip (see sequence, below).

Listen to Your Body

The last time you saw me on TV was probably during the 2008 British Open at Royal Birkdale, where I had the 54-hole lead before finishing third. That wasn't the swing you saw in the 1980s and '90s. My stance is wider now, and I stop my backswing short of parallel. I have to. My body can't take the stress of rotating anymore.

I used to be super-flexible -- I could even do splits. It was the source of my power, but it allowed me to overrotate. I developed so many stress fractures in my spine that I ended up needing surgery. Butch Harmon was the one to get me to widen my stance, which automatically limits rotation. I fought him at first, but then listened to what Mother Nature was telling me. And I darn near won that Open.

Golf places severe pressure on your joints, so you either have to take excellent care of your body or find a swing that isn't so taxing. We get older and more frail. That's life.

Find a Confidence Boost

Success breeds success. I started playing golf at age 16, and by the time I was 21 I was competing in professional events. I knew I was good, but I didn't know how good until the 1976 West Lakes Classic, an Australian Tour event held at the Grange G.C. in Adelaide. I was a complete nobody, and the field had Bruce Devlin, Bruce Crampton, David Graham, and a couple of guys from the PGA Tour. By the end of the third round I had a 10-shot lead. That was it for me. I knew right then and there that I could be great. Everyone needs a shot of confidence, and my victory at the Grange -- the first of 89 pro wins -- was it.

Build a Swing Foundation

I went from novice to scratch in two years. I was lucky in that the things I liked to do before I got into golf, mainly surfing, established foundations for my game. Surfing develops your core, lat muscles and shoulders -- the engines of your swing. Plus it gives you balance. When you're riding a wave your proprioceptors [sensory receptors that detect body position] are firing on all cylinders -- you learn balance very quickly. I've talked about how surfing helps your swing with [pro surfer] Kelly Slater. Kelly loves golf, and we agree that surfing makes you a better player. One moment you're perfectly calm waiting for a wave, and the next you're firing up and dropping in, just like when you're on the tee box getting ready to hit a shot. If you don't surf, try swimming. It works.

Use Strategy, Not Emotion

I was an aggressive golfer, but I always knew the stakes. I got a feel for it during the gambling games I got into while training to be a professional under Charlie Earp at Royal Queensland. I was only 20 at the time, and Charlie was paying me $32 a week, so gambling was a necessary second income. I played against a lot of members. During one match, my partner, Cyril King, and I went down $800 after 16 holes. I didn't have $8 to my name, let alone $800, but I knew No. 17 was a par 5 and 18 was a tough par 4 -- a huge advantage for Cyril and me against our older opponents. We went double or nothing, and actually took home money after I finished eagle-birdie. Had 17 been a short par 3 and 18 a manageable par 4? Who knows if we would have doubled-down? But our decision was strategy-based, not an emotional one. Aggressive for sure, but also smart.

Find Your Happy Place

In 1986 I became the first player to win $1 million in a season. Some of the guys thought it was crazy money, but now you get $1 million for winning the Shriners [the Las Vegas Tour event]. So "crazy" is relative, but the Tour has set things up to let even halfway decent players make a comfy living. That was never my style. I saw endorsements, branding and business opportunities as the real trophies, and you can only get them when you're at the very top. The downside to becoming a brand is that everything I say or do gets scrutinized, and it can either hurt or help your business. So I watch my step and watch what I say. It's tough, but I wouldn't change it for the world. That's why I love being here [in Colorado]. I can do the things I like most and, well, disappear.

Broaden Your Horizons

I played professionally for seven years before taking my game to the U.S. I was anxious to play on the PGA Tour, but I felt I needed a world view before I could become dominant. So after playing in Australia, I toured in Asia and then Europe. You learn a lot when you're outside the Western world, the most important thing being how different people perceive you based on their culture, religion and ethics. It's a huge influence on the way I am today. The experience was a force that allowed me to succeed in America. It was a long road, so I consider my win at the 1984 Kemper Open as one of the highlights of my career. I had seen the world, won everywhere I went, and now I was doing it in the States. It was the moment I had officially arrived.

Be Open to New Ideas (Even If They're Not Yours)

The abyss of my professional career was my run-in with PGA Tour commissioner Tim Finchem over the World Tour, my idea for an international series of tournaments. It was a beautiful plan and good for golf. I had the support of numerous marquee players, a lucrative TV contract in place, and most important, I had structured it so that the players owned it. I've always believed that if you help build equity in something, you should receive some of the spoils. Unfortunately, Finchem and the media ripped me to shreds. They said I was trying to ruin the game. It got so bad that a lot of PGA club pros who carried Greg Norman Collection [clothes] began canceling their contracts. I was devastated, but I was so sure of the World Tour's promise that I called each one of them to explain my side of the story, because I was never offered the chance to do so with the PGA Tour. It took weeks. I asked each one to hear me out and draw his own conclusions. Everyone kept their contract. My tour never got off the ground, yet three years later the PGA Tour launched the World Golf Championships. I guess they didn't like the fact that it wasn't their idea.

It's poor policy to slay the dreamer just because he or she came up with a better plan. It's so against how I do things. If you came to me with something great that I had never thought of, I'd say, "Are you okay, or do you want help? Should we joint-venture?" If the answer is "no," I'm still going to support you, because your idea is fantastic. It didn't happen that way with Finchem and, honestly, it's one of the reasons I don't do certain things in golf anymore. I haven't played in a PGA-sanctioned event in 18 months. I don't see a reason to support an entity that tried to destroy my dream.

Find a Family Bond

Fostering common interests makes everything easier. Our family likes to do the same things, and I think that's what keeps us strong. We're big scuba people. My daughter, Morgan, is a master diver. We've been all over the world, and having that time with my kids has been huge. You can't sit around the house and do nothing. And it's not just with your children. My wife, Kiki [Kirsten], loves coming to the ranch as much as I do. Our shared interests make us closer.

A caveat: Let your kids find themselves in sport. You can't smother them like I see a lot of parents do. It's okay to be there on the periphery, but kids should develop on their own. They'll resent you if you play too heavy a hand.

Seize the Day

I've recently launched the Great White Shark Opportunity Fund, an asset-based financing company that helps small businesses. I never imagined doing such a thing, but with some of the things going on economically throughout the world, we saw an opportunity. I could have left it alone, but opportunity may not always be there. You have to at least consider ideas when they come across your desk. At the very least, consider the potential.

My first coach, Charlie Earp, had a phrase: "DIN & DIP." It means "Do It Now and Do It Properly," and it's the best piece of advice that's ever been lent to me or that I've passed along. If you have a task, commit to it, get it done, and then move on to the next challenge.

Think Vertically

My goal is to grow my brand on a global basis. I'm a fan of what Ralph Lauren has done with Polo and the horse logo. He built a brand, then pushed it in every direction. Lauren thinks vertically, and that's what I'm trying to do.

My course-design business holds the key. When someone comes to me with millions or even tens of millions of dollars to design a course as part of a real-estate development or resort, I know I can leverage it by, say, stocking the cellars with my wine, the pro shop with Greg Norman Collection clothing, the kitchen with my Greg Norman Australian Prime steaks. They're already investing in the value of my brand, so why not add some scale to it? I think it's a great model, and with 70 designs under my belt, so far so good.

Leave the Right Legacy

I'd like to see my logo live on in perpetuity after my death. That's the greatest compliment you can have. But my real legacy? It's my kids and my family. They're what's important. What I do outside of them—stuff that I enjoy -- is for me.

Be Happy for Others

I know how hard it is to be successful, so I get elated when others experience it. Like when Adam Scott won the Masters. I was so happy for him that I cried. It comes down to, don't be the jealous guy. Remember, things will outlast you. We're only here for a certain amount of time, so it's important to make decisions that are good for everyone around you, not just you.

Be a Mentor

If somebody asks me for help, I'm going to help them. Years ago back in Australia, Adam Scott came to me with a lot of great questions. Deep questions, like, "What's it like when you get to 40?" I don't lock my door to anybody. And now Adam's off and running, but we still stay in contact. When he won at Augusta National, it felt like I had won! Helping someone achieve their own success is just about the most rewarding thing you can do.

Commit to Golf and Life

Golf teaches you about who you are -- how you deal with failure, how you deal with success, how you deal with humility, how you deal with the public. Most people fail in at least a few areas, so you've got to work at it. I certainly had to. If you truly want to succeed at golf, business, life -- any endeavor -- you have to fully commit to it. It's not enough to only want it. The competition is too heavy. And if you're lucky enough to reach the top of whatever you do, then you actually have to work harder, because everyone underneath is gunning for you. Unfortunately, there's no quit.

Brought to you by4 seasons Country Club

[hamiltongolfcourses]

Greg Norman: All I Know About Winning in Golf, Business and Life

The trek to Greg Norman's getaway in northwest Colorado is a roundabout one. The retreat is tucked away in a remote, evergreen-covered corner of this rugged state, an area so isolated that GPS is little help. An unmarked dirt road runs from the highway to his front door, uncoiling like the rattlesnakes that lurk in the brush. Driving for some 30 minutes, you feel lost. Definitely lost. Then his Rocky Mountain Xanadu appears: a 14,000-square-foot "cabin," two miles of fly-fishing nirvana, and wildlife at every turn. Norman's ranch is as beautiful and seemingly as vast as the snowcapped Rockies that encircle it. It's difficult to fathom how he parlayed "only" 20 PGA Tour wins into this.

Of course, the Shark was chasing much more than just trophies. Like Arnold Palmer before him, Greg Norman oozed charisma, both on and off the course. He bestrode fairways with a swashbuckling, take-no-prisoners (and look good doing it) style that made everyone notice. Prize money? That was chump change. Norman saw a worldwide brand as the ultimate reward, and he has gone on to amass a fortune that has been estimated at $400 million. Sure, there were bumps along the road. Take the well-publicized divorce from his first wife in 2006 that halved his assets (au revoir, $103 million); the heartbreaking near misses in eight majors; his clash with the PGA Tour over his World Tour brainchild, which he calls the low point of his career. But you don't become an icon by surrendering to adversity. "Failure makes you stronger," says Norman, 58, now three years into his third marriage (with interior designer Kirsten Kutner, 45). How strong? Great White Shark Enterprises operates 16 profitable ventures in areas ranging from real-estate development to turf research to prime beef sales. Like his ravenous namesake, the Great White Shark is far from satisfied. He's got big plans. Welcome to the success secrets of a man in full -- the guiding thoughts that helped a kid from Mount Isa, Australia, ascend from a $32-a-week job in a pro shop to the pinnacle of the golf world, and build his brand into a booming international business.

Do Your Homework

I became a good businessman because I was a good golfer. Golf taught me how to practice, formulate a strategy and then execute it -- a due-diligence process that also fuels good business decisions. Some people are naturals at business. I'm not, but I had a great education through golf.

Patience Is Underrated

I signed my first contract with Reebok in 1989. Paul Fireman, Reebok's CEO, had a dream for me, but eventually structured the deal so I could function as my own brand. That was huge. The more independent you can be in life, the better. But since I didn't have a lot of marketing or branding knowledge at the time, I was patient. I didn't go for the quick buck. I focused only on how big it could become. I'm lucky in that I have pretty good long-term vision. Why do I have it? I don't know. But here we are decades later -- and I've only reached 20 percent of what this company is capable of achieving.

I was a different person on the course. I wasn't as patient, because I didn't have to be. I knew everything about the game and was super-confident in my abilities. I played by the sword and died by it. Would I have changed some things about my game knowing what success in business has taught me? It's something that I'd consider. But don't get me wrong -- I have zero regrets.

Winning Is About Heart

A lot of people ask how I'd stack up against today's players if I had use of modern equipment. Listen, it's not about the gear. Winning is about what's in your heart and in your head. Equipment dictates how to play the game in an era, but the physical and mental skills are the same. And I had them. I never feared anything or anyone on the course, and I wasn't afraid to fail. So I think I'd do pretty well against Snead, Hogan, Tiger and Phil -- whoever. Tiger's a tough guy, but I was a tough guy on the course, too. I probably would have beat him.

Never Blame Your Tools

The best are always going to be the best, no matter what you chuck in their bag. Send five guys out on Augusta National with hickory-shafted clubs and gutta-percha balls, and the guy with the most talent will always win. Technology allows you to extract certain things from your equipment, but how you extract it is dependent upon your ability to swing the club. Science can only take you so far.

The Secret's in the Shaft

When I was young I read a lot of articles by Ben Hogan. He wrote pages on the stiffness and torque he used in his shafts. I remember thinking, Sh-t! I need to figure this out. I spent a lot of time trying different shafts and, when I found a good match, making sure the spine was set in the same place on every club. I got it right, so I can't figure out why today's pros can't do likewise. Take Rory [McIlory]. It's absurd to say he has gear issues. It's so easy to re-create the same specs and feel from one set to the next. Something else is going on [with him].

Play Within Your Limits

The biggest difference between weekend players and pros? Let's say we're both 100 yards from the pin -- a sand wedge for me and a gap wedge for you. I'll use my pitching wedge and swing at 70 percent. You'll hit your gap wedge at 100 percent. And you'll lose. Weekend players go for broke while pros look for a way to play the minimum.

Play with Precision

When I was playing my best, my caddie, Bruce Edwards, would give me half yardages -- as in, "Greg, you've got 147 and a half yards to the pin." Sounds extreme, but a half-yard is 18 inches, which often means the difference between "good chance" and "no chance" on the ensuing putt. Spend time getting to know your distances and how to be precise with them on the fly. You may not realize it, but the distance you hit the ball changes with the atmosphere. Those humid early-morning rounds? You're going to lose yards. Similarly, the ball will jump when it's hot or dry. Guys can drive it 300 yards today without blinking an eye, but it's still a precision game.

Keep Your Swing Simple

There are a lot of moving parts in the swing, but you can't worry about each and every one. Charlie Earp, my first coach, taught me to always keep the triangle formed by my shoulders and grip in front of my body, from start to finish. If you maintain the triangle as you rotate, everything else falls into place. I've used this tip for 35 years. Hold the triangle, get the club parallel at the top, then let 'er rip (see sequence, below).

Listen to Your Body

The last time you saw me on TV was probably during the 2008 British Open at Royal Birkdale, where I had the 54-hole lead before finishing third. That wasn't the swing you saw in the 1980s and '90s. My stance is wider now, and I stop my backswing short of parallel. I have to. My body can't take the stress of rotating anymore.

I used to be super-flexible -- I could even do splits. It was the source of my power, but it allowed me to overrotate. I developed so many stress fractures in my spine that I ended up needing surgery. Butch Harmon was the one to get me to widen my stance, which automatically limits rotation. I fought him at first, but then listened to what Mother Nature was telling me. And I darn near won that Open.

Golf places severe pressure on your joints, so you either have to take excellent care of your body or find a swing that isn't so taxing. We get older and more frail. That's life.

Find a Confidence Boost

Success breeds success. I started playing golf at age 16, and by the time I was 21 I was competing in professional events. I knew I was good, but I didn't know how good until the 1976 West Lakes Classic, an Australian Tour event held at the Grange G.C. in Adelaide. I was a complete nobody, and the field had Bruce Devlin, Bruce Crampton, David Graham, and a couple of guys from the PGA Tour. By the end of the third round I had a 10-shot lead. That was it for me. I knew right then and there that I could be great. Everyone needs a shot of confidence, and my victory at the Grange -- the first of 89 pro wins -- was it.

Build a Swing Foundation

I went from novice to scratch in two years. I was lucky in that the things I liked to do before I got into golf, mainly surfing, established foundations for my game. Surfing develops your core, lat muscles and shoulders -- the engines of your swing. Plus it gives you balance. When you're riding a wave your proprioceptors [sensory receptors that detect body position] are firing on all cylinders -- you learn balance very quickly. I've talked about how surfing helps your swing with [pro surfer] Kelly Slater. Kelly loves golf, and we agree that surfing makes you a better player. One moment you're perfectly calm waiting for a wave, and the next you're firing up and dropping in, just like when you're on the tee box getting ready to hit a shot. If you don't surf, try swimming. It works.

Use Strategy, Not Emotion

I was an aggressive golfer, but I always knew the stakes. I got a feel for it during the gambling games I got into while training to be a professional under Charlie Earp at Royal Queensland. I was only 20 at the time, and Charlie was paying me $32 a week, so gambling was a necessary second income. I played against a lot of members. During one match, my partner, Cyril King, and I went down $800 after 16 holes. I didn't have $8 to my name, let alone $800, but I knew No. 17 was a par 5 and 18 was a tough par 4 -- a huge advantage for Cyril and me against our older opponents. We went double or nothing, and actually took home money after I finished eagle-birdie. Had 17 been a short par 3 and 18 a manageable par 4? Who knows if we would have doubled-down? But our decision was strategy-based, not an emotional one. Aggressive for sure, but also smart.

Find Your Happy Place

In 1986 I became the first player to win $1 million in a season. Some of the guys thought it was crazy money, but now you get $1 million for winning the Shriners [the Las Vegas Tour event]. So "crazy" is relative, but the Tour has set things up to let even halfway decent players make a comfy living. That was never my style. I saw endorsements, branding and business opportunities as the real trophies, and you can only get them when you're at the very top. The downside to becoming a brand is that everything I say or do gets scrutinized, and it can either hurt or help your business. So I watch my step and watch what I say. It's tough, but I wouldn't change it for the world. That's why I love being here [in Colorado]. I can do the things I like most and, well, disappear.

Broaden Your Horizons

I played professionally for seven years before taking my game to the U.S. I was anxious to play on the PGA Tour, but I felt I needed a world view before I could become dominant. So after playing in Australia, I toured in Asia and then Europe. You learn a lot when you're outside the Western world, the most important thing being how different people perceive you based on their culture, religion and ethics. It's a huge influence on the way I am today. The experience was a force that allowed me to succeed in America. It was a long road, so I consider my win at the 1984 Kemper Open as one of the highlights of my career. I had seen the world, won everywhere I went, and now I was doing it in the States. It was the moment I had officially arrived.

Be Open to New Ideas (Even If They're Not Yours)

The abyss of my professional career was my run-in with PGA Tour commissioner Tim Finchem over the World Tour, my idea for an international series of tournaments. It was a beautiful plan and good for golf. I had the support of numerous marquee players, a lucrative TV contract in place, and most important, I had structured it so that the players owned it. I've always believed that if you help build equity in something, you should receive some of the spoils. Unfortunately, Finchem and the media ripped me to shreds. They said I was trying to ruin the game. It got so bad that a lot of PGA club pros who carried Greg Norman Collection [clothes] began canceling their contracts. I was devastated, but I was so sure of the World Tour's promise that I called each one of them to explain my side of the story, because I was never offered the chance to do so with the PGA Tour. It took weeks. I asked each one to hear me out and draw his own conclusions. Everyone kept their contract. My tour never got off the ground, yet three years later the PGA Tour launched the World Golf Championships. I guess they didn't like the fact that it wasn't their idea.

It's poor policy to slay the dreamer just because he or she came up with a better plan. It's so against how I do things. If you came to me with something great that I had never thought of, I'd say, "Are you okay, or do you want help? Should we joint-venture?" If the answer is "no," I'm still going to support you, because your idea is fantastic. It didn't happen that way with Finchem and, honestly, it's one of the reasons I don't do certain things in golf anymore. I haven't played in a PGA-sanctioned event in 18 months. I don't see a reason to support an entity that tried to destroy my dream.

Find a Family Bond

Fostering common interests makes everything easier. Our family likes to do the same things, and I think that's what keeps us strong. We're big scuba people. My daughter, Morgan, is a master diver. We've been all over the world, and having that time with my kids has been huge. You can't sit around the house and do nothing. And it's not just with your children. My wife, Kiki [Kirsten], loves coming to the ranch as much as I do. Our shared interests make us closer.

A caveat: Let your kids find themselves in sport. You can't smother them like I see a lot of parents do. It's okay to be there on the periphery, but kids should develop on their own. They'll resent you if you play too heavy a hand.

Seize the Day

I've recently launched the Great White Shark Opportunity Fund, an asset-based financing company that helps small businesses. I never imagined doing such a thing, but with some of the things going on economically throughout the world, we saw an opportunity. I could have left it alone, but opportunity may not always be there. You have to at least consider ideas when they come across your desk. At the very least, consider the potential.

My first coach, Charlie Earp, had a phrase: "DIN & DIP." It means "Do It Now and Do It Properly," and it's the best piece of advice that's ever been lent to me or that I've passed along. If you have a task, commit to it, get it done, and then move on to the next challenge.

Think Vertically

My goal is to grow my brand on a global basis. I'm a fan of what Ralph Lauren has done with Polo and the horse logo. He built a brand, then pushed it in every direction. Lauren thinks vertically, and that's what I'm trying to do.

My course-design business holds the key. When someone comes to me with millions or even tens of millions of dollars to design a course as part of a real-estate development or resort, I know I can leverage it by, say, stocking the cellars with my wine, the pro shop with Greg Norman Collection clothing, the kitchen with my Greg Norman Australian Prime steaks. They're already investing in the value of my brand, so why not add some scale to it? I think it's a great model, and with 70 designs under my belt, so far so good.

Leave the Right Legacy

I'd like to see my logo live on in perpetuity after my death. That's the greatest compliment you can have. But my real legacy? It's my kids and my family. They're what's important. What I do outside of them—stuff that I enjoy -- is for me.

Be Happy for Others

I know how hard it is to be successful, so I get elated when others experience it. Like when Adam Scott won the Masters. I was so happy for him that I cried. It comes down to, don't be the jealous guy. Remember, things will outlast you. We're only here for a certain amount of time, so it's important to make decisions that are good for everyone around you, not just you.

Be a Mentor

If somebody asks me for help, I'm going to help them. Years ago back in Australia, Adam Scott came to me with a lot of great questions. Deep questions, like, "What's it like when you get to 40?" I don't lock my door to anybody. And now Adam's off and running, but we still stay in contact. When he won at Augusta National, it felt like I had won! Helping someone achieve their own success is just about the most rewarding thing you can do.

Commit to Golf and Life

Golf teaches you about who you are -- how you deal with failure, how you deal with success, how you deal with humility, how you deal with the public. Most people fail in at least a few areas, so you've got to work at it. I certainly had to. If you truly want to succeed at golf, business, life -- any endeavor -- you have to fully commit to it. It's not enough to only want it. The competition is too heavy. And if you're lucky enough to reach the top of whatever you do, then you actually have to work harder, because everyone underneath is gunning for you. Unfortunately, there's no quit.

Brought to you by Southern Pines Golf & CC

[elmiragc]

Greg Norman: All I Know About Winning in Golf, Business and Life

The trek to Greg Norman's getaway in northwest Colorado is a roundabout one. The retreat is tucked away in a remote, evergreen-covered corner of this rugged state, an area so isolated that GPS is little help. An unmarked dirt road runs from the highway to his front door, uncoiling like the rattlesnakes that lurk in the brush. Driving for some 30 minutes, you feel lost. Definitely lost. Then his Rocky Mountain Xanadu appears: a 14,000-square-foot "cabin," two miles of fly-fishing nirvana, and wildlife at every turn. Norman's ranch is as beautiful and seemingly as vast as the snowcapped Rockies that encircle it. It's difficult to fathom how he parlayed "only" 20 PGA Tour wins into this.

Of course, the Shark was chasing much more than just trophies. Like Arnold Palmer before him, Greg Norman oozed charisma, both on and off the course. He bestrode fairways with a swashbuckling, take-no-prisoners (and look good doing it) style that made everyone notice. Prize money? That was chump change. Norman saw a worldwide brand as the ultimate reward, and he has gone on to amass a fortune that has been estimated at $400 million. Sure, there were bumps along the road. Take the well-publicized divorce from his first wife in 2006 that halved his assets (au revoir, $103 million); the heartbreaking near misses in eight majors; his clash with the PGA Tour over his World Tour brainchild, which he calls the low point of his career. But you don't become an icon by surrendering to adversity. "Failure makes you stronger," says Norman, 58, now three years into his third marriage (with interior designer Kirsten Kutner, 45). How strong? Great White Shark Enterprises operates 16 profitable ventures in areas ranging from real-estate development to turf research to prime beef sales. Like his ravenous namesake, the Great White Shark is far from satisfied. He's got big plans. Welcome to the success secrets of a man in full -- the guiding thoughts that helped a kid from Mount Isa, Australia, ascend from a $32-a-week job in a pro shop to the pinnacle of the golf world, and build his brand into a booming international business.

Do Your Homework

I became a good businessman because I was a good golfer. Golf taught me how to practice, formulate a strategy and then execute it -- a due-diligence process that also fuels good business decisions. Some people are naturals at business. I'm not, but I had a great education through golf.

Patience Is Underrated

I signed my first contract with Reebok in 1989. Paul Fireman, Reebok's CEO, had a dream for me, but eventually structured the deal so I could function as my own brand. That was huge. The more independent you can be in life, the better. But since I didn't have a lot of marketing or branding knowledge at the time, I was patient. I didn't go for the quick buck. I focused only on how big it could become. I'm lucky in that I have pretty good long-term vision. Why do I have it? I don't know. But here we are decades later -- and I've only reached 20 percent of what this company is capable of achieving.

I was a different person on the course. I wasn't as patient, because I didn't have to be. I knew everything about the game and was super-confident in my abilities. I played by the sword and died by it. Would I have changed some things about my game knowing what success in business has taught me? It's something that I'd consider. But don't get me wrong -- I have zero regrets.

Winning Is About Heart

A lot of people ask how I'd stack up against today's players if I had use of modern equipment. Listen, it's not about the gear. Winning is about what's in your heart and in your head. Equipment dictates how to play the game in an era, but the physical and mental skills are the same. And I had them. I never feared anything or anyone on the course, and I wasn't afraid to fail. So I think I'd do pretty well against Snead, Hogan, Tiger and Phil -- whoever. Tiger's a tough guy, but I was a tough guy on the course, too. I probably would have beat him.

Never Blame Your Tools

The best are always going to be the best, no matter what you chuck in their bag. Send five guys out on Augusta National with hickory-shafted clubs and gutta-percha balls, and the guy with the most talent will always win. Technology allows you to extract certain things from your equipment, but how you extract it is dependent upon your ability to swing the club. Science can only take you so far.

The Secret's in the Shaft

When I was young I read a lot of articles by Ben Hogan. He wrote pages on the stiffness and torque he used in his shafts. I remember thinking, Sh-t! I need to figure this out. I spent a lot of time trying different shafts and, when I found a good match, making sure the spine was set in the same place on every club. I got it right, so I can't figure out why today's pros can't do likewise. Take Rory [McIlory]. It's absurd to say he has gear issues. It's so easy to re-create the same specs and feel from one set to the next. Something else is going on [with him].

Play Within Your Limits

The biggest difference between weekend players and pros? Let's say we're both 100 yards from the pin -- a sand wedge for me and a gap wedge for you. I'll use my pitching wedge and swing at 70 percent. You'll hit your gap wedge at 100 percent. And you'll lose. Weekend players go for broke while pros look for a way to play the minimum.

Play with Precision

When I was playing my best, my caddie, Bruce Edwards, would give me half yardages -- as in, "Greg, you've got 147 and a half yards to the pin." Sounds extreme, but a half-yard is 18 inches, which often means the difference between "good chance" and "no chance" on the ensuing putt. Spend time getting to know your distances and how to be precise with them on the fly. You may not realize it, but the distance you hit the ball changes with the atmosphere. Those humid early-morning rounds? You're going to lose yards. Similarly, the ball will jump when it's hot or dry. Guys can drive it 300 yards today without blinking an eye, but it's still a precision game.

Keep Your Swing Simple

There are a lot of moving parts in the swing, but you can't worry about each and every one. Charlie Earp, my first coach, taught me to always keep the triangle formed by my shoulders and grip in front of my body, from start to finish. If you maintain the triangle as you rotate, everything else falls into place. I've used this tip for 35 years. Hold the triangle, get the club parallel at the top, then let 'er rip (see sequence, below).

Listen to Your Body

The last time you saw me on TV was probably during the 2008 British Open at Royal Birkdale, where I had the 54-hole lead before finishing third. That wasn't the swing you saw in the 1980s and '90s. My stance is wider now, and I stop my backswing short of parallel. I have to. My body can't take the stress of rotating anymore.

I used to be super-flexible -- I could even do splits. It was the source of my power, but it allowed me to overrotate. I developed so many stress fractures in my spine that I ended up needing surgery. Butch Harmon was the one to get me to widen my stance, which automatically limits rotation. I fought him at first, but then listened to what Mother Nature was telling me. And I darn near won that Open.

Golf places severe pressure on your joints, so you either have to take excellent care of your body or find a swing that isn't so taxing. We get older and more frail. That's life.

Find a Confidence Boost

Success breeds success. I started playing golf at age 16, and by the time I was 21 I was competing in professional events. I knew I was good, but I didn't know how good until the 1976 West Lakes Classic, an Australian Tour event held at the Grange G.C. in Adelaide. I was a complete nobody, and the field had Bruce Devlin, Bruce Crampton, David Graham, and a couple of guys from the PGA Tour. By the end of the third round I had a 10-shot lead. That was it for me. I knew right then and there that I could be great. Everyone needs a shot of confidence, and my victory at the Grange -- the first of 89 pro wins -- was it.

Build a Swing Foundation

I went from novice to scratch in two years. I was lucky in that the things I liked to do before I got into golf, mainly surfing, established foundations for my game. Surfing develops your core, lat muscles and shoulders -- the engines of your swing. Plus it gives you balance. When you're riding a wave your proprioceptors [sensory receptors that detect body position] are firing on all cylinders -- you learn balance very quickly. I've talked about how surfing helps your swing with [pro surfer] Kelly Slater. Kelly loves golf, and we agree that surfing makes you a better player. One moment you're perfectly calm waiting for a wave, and the next you're firing up and dropping in, just like when you're on the tee box getting ready to hit a shot. If you don't surf, try swimming. It works.

Use Strategy, Not Emotion

I was an aggressive golfer, but I always knew the stakes. I got a feel for it during the gambling games I got into while training to be a professional under Charlie Earp at Royal Queensland. I was only 20 at the time, and Charlie was paying me $32 a week, so gambling was a necessary second income. I played against a lot of members. During one match, my partner, Cyril King, and I went down $800 after 16 holes. I didn't have $8 to my name, let alone $800, but I knew No. 17 was a par 5 and 18 was a tough par 4 -- a huge advantage for Cyril and me against our older opponents. We went double or nothing, and actually took home money after I finished eagle-birdie. Had 17 been a short par 3 and 18 a manageable par 4? Who knows if we would have doubled-down? But our decision was strategy-based, not an emotional one. Aggressive for sure, but also smart.

Find Your Happy Place

In 1986 I became the first player to win $1 million in a season. Some of the guys thought it was crazy money, but now you get $1 million for winning the Shriners [the Las Vegas Tour event]. So "crazy" is relative, but the Tour has set things up to let even halfway decent players make a comfy living. That was never my style. I saw endorsements, branding and business opportunities as the real trophies, and you can only get them when you're at the very top. The downside to becoming a brand is that everything I say or do gets scrutinized, and it can either hurt or help your business. So I watch my step and watch what I say. It's tough, but I wouldn't change it for the world. That's why I love being here [in Colorado]. I can do the things I like most and, well, disappear.

Broaden Your Horizons

I played professionally for seven years before taking my game to the U.S. I was anxious to play on the PGA Tour, but I felt I needed a world view before I could become dominant. So after playing in Australia, I toured in Asia and then Europe. You learn a lot when you're outside the Western world, the most important thing being how different people perceive you based on their culture, religion and ethics. It's a huge influence on the way I am today. The experience was a force that allowed me to succeed in America. It was a long road, so I consider my win at the 1984 Kemper Open as one of the highlights of my career. I had seen the world, won everywhere I went, and now I was doing it in the States. It was the moment I had officially arrived.

Be Open to New Ideas (Even If They're Not Yours)

The abyss of my professional career was my run-in with PGA Tour commissioner Tim Finchem over the World Tour, my idea for an international series of tournaments. It was a beautiful plan and good for golf. I had the support of numerous marquee players, a lucrative TV contract in place, and most important, I had structured it so that the players owned it. I've always believed that if you help build equity in something, you should receive some of the spoils. Unfortunately, Finchem and the media ripped me to shreds. They said I was trying to ruin the game. It got so bad that a lot of PGA club pros who carried Greg Norman Collection [clothes] began canceling their contracts. I was devastated, but I was so sure of the World Tour's promise that I called each one of them to explain my side of the story, because I was never offered the chance to do so with the PGA Tour. It took weeks. I asked each one to hear me out and draw his own conclusions. Everyone kept their contract. My tour never got off the ground, yet three years later the PGA Tour launched the World Golf Championships. I guess they didn't like the fact that it wasn't their idea.

It's poor policy to slay the dreamer just because he or she came up with a better plan. It's so against how I do things. If you came to me with something great that I had never thought of, I'd say, "Are you okay, or do you want help? Should we joint-venture?" If the answer is "no," I'm still going to support you, because your idea is fantastic. It didn't happen that way with Finchem and, honestly, it's one of the reasons I don't do certain things in golf anymore. I haven't played in a PGA-sanctioned event in 18 months. I don't see a reason to support an entity that tried to destroy my dream.

Find a Family Bond

Fostering common interests makes everything easier. Our family likes to do the same things, and I think that's what keeps us strong. We're big scuba people. My daughter, Morgan, is a master diver. We've been all over the world, and having that time with my kids has been huge. You can't sit around the house and do nothing. And it's not just with your children. My wife, Kiki [Kirsten], loves coming to the ranch as much as I do. Our shared interests make us closer.

A caveat: Let your kids find themselves in sport. You can't smother them like I see a lot of parents do. It's okay to be there on the periphery, but kids should develop on their own. They'll resent you if you play too heavy a hand.

Seize the Day

I've recently launched the Great White Shark Opportunity Fund, an asset-based financing company that helps small businesses. I never imagined doing such a thing, but with some of the things going on economically throughout the world, we saw an opportunity. I could have left it alone, but opportunity may not always be there. You have to at least consider ideas when they come across your desk. At the very least, consider the potential.

My first coach, Charlie Earp, had a phrase: "DIN & DIP." It means "Do It Now and Do It Properly," and it's the best piece of advice that's ever been lent to me or that I've passed along. If you have a task, commit to it, get it done, and then move on to the next challenge.

Think Vertically

My goal is to grow my brand on a global basis. I'm a fan of what Ralph Lauren has done with Polo and the horse logo. He built a brand, then pushed it in every direction. Lauren thinks vertically, and that's what I'm trying to do.

My course-design business holds the key. When someone comes to me with millions or even tens of millions of dollars to design a course as part of a real-estate development or resort, I know I can leverage it by, say, stocking the cellars with my wine, the pro shop with Greg Norman Collection clothing, the kitchen with my Greg Norman Australian Prime steaks. They're already investing in the value of my brand, so why not add some scale to it? I think it's a great model, and with 70 designs under my belt, so far so good.

Leave the Right Legacy

I'd like to see my logo live on in perpetuity after my death. That's the greatest compliment you can have. But my real legacy? It's my kids and my family. They're what's important. What I do outside of them—stuff that I enjoy -- is for me.

Be Happy for Others

I know how hard it is to be successful, so I get elated when others experience it. Like when Adam Scott won the Masters. I was so happy for him that I cried. It comes down to, don't be the jealous guy. Remember, things will outlast you. We're only here for a certain amount of time, so it's important to make decisions that are good for everyone around you, not just you.

Be a Mentor

If somebody asks me for help, I'm going to help them. Years ago back in Australia, Adam Scott came to me with a lot of great questions. Deep questions, like, "What's it like when you get to 40?" I don't lock my door to anybody. And now Adam's off and running, but we still stay in contact. When he won at Augusta National, it felt like I had won! Helping someone achieve their own success is just about the most rewarding thing you can do.

Commit to Golf and Life

Golf teaches you about who you are -- how you deal with failure, how you deal with success, how you deal with humility, how you deal with the public. Most people fail in at least a few areas, so you've got to work at it. I certainly had to. If you truly want to succeed at golf, business, life -- any endeavor -- you have to fully commit to it. It's not enough to only want it. The competition is too heavy. And if you're lucky enough to reach the top of whatever you do, then you actually have to work harder, because everyone underneath is gunning for you. Unfortunately, there's no quit.

Brought to you by Elmira Golf Club

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Greg Norman: All I Know About Winning in Golf, Business and Life

The trek to Greg Norman's getaway in northwest Colorado is a roundabout one. The retreat is tucked away in a remote, evergreen-covered corner of this rugged state, an area so isolated that GPS is little help. An unmarked dirt road runs from the highway to his front door, uncoiling like the rattlesnakes that lurk in the brush. Driving for some 30 minutes, you feel lost. Definitely lost. Then his Rocky Mountain Xanadu appears: a 14,000-square-foot "cabin," two miles of fly-fishing nirvana, and wildlife at every turn. Norman's ranch is as beautiful and seemingly as vast as the snowcapped Rockies that encircle it. It's difficult to fathom how he parlayed "only" 20 PGA Tour wins into this.

Of course, the Shark was chasing much more than just trophies. Like Arnold Palmer before him, Greg Norman oozed charisma, both on and off the course. He bestrode fairways with a swashbuckling, take-no-prisoners (and look good doing it) style that made everyone notice. Prize money? That was chump change. Norman saw a worldwide brand as the ultimate reward, and he has gone on to amass a fortune that has been estimated at $400 million. Sure, there were bumps along the road. Take the well-publicized divorce from his first wife in 2006 that halved his assets (au revoir, $103 million); the heartbreaking near misses in eight majors; his clash with the PGA Tour over his World Tour brainchild, which he calls the low point of his career. But you don't become an icon by surrendering to adversity. "Failure makes you stronger," says Norman, 58, now three years into his third marriage (with interior designer Kirsten Kutner, 45). How strong? Great White Shark Enterprises operates 16 profitable ventures in areas ranging from real-estate development to turf research to prime beef sales. Like his ravenous namesake, the Great White Shark is far from satisfied. He's got big plans. Welcome to the success secrets of a man in full -- the guiding thoughts that helped a kid from Mount Isa, Australia, ascend from a $32-a-week job in a pro shop to the pinnacle of the golf world, and build his brand into a booming international business.

Do Your Homework

I became a good businessman because I was a good golfer. Golf taught me how to practice, formulate a strategy and then execute it -- a due-diligence process that also fuels good business decisions. Some people are naturals at business. I'm not, but I had a great education through golf.

Patience Is Underrated

I signed my first contract with Reebok in 1989. Paul Fireman, Reebok's CEO, had a dream for me, but eventually structured the deal so I could function as my own brand. That was huge. The more independent you can be in life, the better. But since I didn't have a lot of marketing or branding knowledge at the time, I was patient. I didn't go for the quick buck. I focused only on how big it could become. I'm lucky in that I have pretty good long-term vision. Why do I have it? I don't know. But here we are decades later -- and I've only reached 20 percent of what this company is capable of achieving.

I was a different person on the course. I wasn't as patient, because I didn't have to be. I knew everything about the game and was super-confident in my abilities. I played by the sword and died by it. Would I have changed some things about my game knowing what success in business has taught me? It's something that I'd consider. But don't get me wrong -- I have zero regrets.

Winning Is About Heart

A lot of people ask how I'd stack up against today's players if I had use of modern equipment. Listen, it's not about the gear. Winning is about what's in your heart and in your head. Equipment dictates how to play the game in an era, but the physical and mental skills are the same. And I had them. I never feared anything or anyone on the course, and I wasn't afraid to fail. So I think I'd do pretty well against Snead, Hogan, Tiger and Phil -- whoever. Tiger's a tough guy, but I was a tough guy on the course, too. I probably would have beat him.

Never Blame Your Tools

The best are always going to be the best, no matter what you chuck in their bag. Send five guys out on Augusta National with hickory-shafted clubs and gutta-percha balls, and the guy with the most talent will always win. Technology allows you to extract certain things from your equipment, but how you extract it is dependent upon your ability to swing the club. Science can only take you so far.

The Secret's in the Shaft

When I was young I read a lot of articles by Ben Hogan. He wrote pages on the stiffness and torque he used in his shafts. I remember thinking, Sh-t! I need to figure this out. I spent a lot of time trying different shafts and, when I found a good match, making sure the spine was set in the same place on every club. I got it right, so I can't figure out why today's pros can't do likewise. Take Rory [McIlory]. It's absurd to say he has gear issues. It's so easy to re-create the same specs and feel from one set to the next. Something else is going on [with him].

Play Within Your Limits

The biggest difference between weekend players and pros? Let's say we're both 100 yards from the pin -- a sand wedge for me and a gap wedge for you. I'll use my pitching wedge and swing at 70 percent. You'll hit your gap wedge at 100 percent. And you'll lose. Weekend players go for broke while pros look for a way to play the minimum.

Play with Precision

When I was playing my best, my caddie, Bruce Edwards, would give me half yardages -- as in, "Greg, you've got 147 and a half yards to the pin." Sounds extreme, but a half-yard is 18 inches, which often means the difference between "good chance" and "no chance" on the ensuing putt. Spend time getting to know your distances and how to be precise with them on the fly. You may not realize it, but the distance you hit the ball changes with the atmosphere. Those humid early-morning rounds? You're going to lose yards. Similarly, the ball will jump when it's hot or dry. Guys can drive it 300 yards today without blinking an eye, but it's still a precision game.

Keep Your Swing Simple

There are a lot of moving parts in the swing, but you can't worry about each and every one. Charlie Earp, my first coach, taught me to always keep the triangle formed by my shoulders and grip in front of my body, from start to finish. If you maintain the triangle as you rotate, everything else falls into place. I've used this tip for 35 years. Hold the triangle, get the club parallel at the top, then let 'er rip (see sequence, below).

Listen to Your Body

The last time you saw me on TV was probably during the 2008 British Open at Royal Birkdale, where I had the 54-hole lead before finishing third. That wasn't the swing you saw in the 1980s and '90s. My stance is wider now, and I stop my backswing short of parallel. I have to. My body can't take the stress of rotating anymore.

I used to be super-flexible -- I could even do splits. It was the source of my power, but it allowed me to overrotate. I developed so many stress fractures in my spine that I ended up needing surgery. Butch Harmon was the one to get me to widen my stance, which automatically limits rotation. I fought him at first, but then listened to what Mother Nature was telling me. And I darn near won that Open.

Golf places severe pressure on your joints, so you either have to take excellent care of your body or find a swing that isn't so taxing. We get older and more frail. That's life.

Find a Confidence Boost

Success breeds success. I started playing golf at age 16, and by the time I was 21 I was competing in professional events. I knew I was good, but I didn't know how good until the 1976 West Lakes Classic, an Australian Tour event held at the Grange G.C. in Adelaide. I was a complete nobody, and the field had Bruce Devlin, Bruce Crampton, David Graham, and a couple of guys from the PGA Tour. By the end of the third round I had a 10-shot lead. That was it for me. I knew right then and there that I could be great. Everyone needs a shot of confidence, and my victory at the Grange -- the first of 89 pro wins -- was it.

Build a Swing Foundation

I went from novice to scratch in two years. I was lucky in that the things I liked to do before I got into golf, mainly surfing, established foundations for my game. Surfing develops your core, lat muscles and shoulders -- the engines of your swing. Plus it gives you balance. When you're riding a wave your proprioceptors [sensory receptors that detect body position] are firing on all cylinders -- you learn balance very quickly. I've talked about how surfing helps your swing with [pro surfer] Kelly Slater. Kelly loves golf, and we agree that surfing makes you a better player. One moment you're perfectly calm waiting for a wave, and the next you're firing up and dropping in, just like when you're on the tee box getting ready to hit a shot. If you don't surf, try swimming. It works.

Use Strategy, Not Emotion

I was an aggressive golfer, but I always knew the stakes. I got a feel for it during the gambling games I got into while training to be a professional under Charlie Earp at Royal Queensland. I was only 20 at the time, and Charlie was paying me $32 a week, so gambling was a necessary second income. I played against a lot of members. During one match, my partner, Cyril King, and I went down $800 after 16 holes. I didn't have $8 to my name, let alone $800, but I knew No. 17 was a par 5 and 18 was a tough par 4 -- a huge advantage for Cyril and me against our older opponents. We went double or nothing, and actually took home money after I finished eagle-birdie. Had 17 been a short par 3 and 18 a manageable par 4? Who knows if we would have doubled-down? But our decision was strategy-based, not an emotional one. Aggressive for sure, but also smart.

Find Your Happy Place

In 1986 I became the first player to win $1 million in a season. Some of the guys thought it was crazy money, but now you get $1 million for winning the Shriners [the Las Vegas Tour event]. So "crazy" is relative, but the Tour has set things up to let even halfway decent players make a comfy living. That was never my style. I saw endorsements, branding and business opportunities as the real trophies, and you can only get them when you're at the very top. The downside to becoming a brand is that everything I say or do gets scrutinized, and it can either hurt or help your business. So I watch my step and watch what I say. It's tough, but I wouldn't change it for the world. That's why I love being here [in Colorado]. I can do the things I like most and, well, disappear.

Broaden Your Horizons

I played professionally for seven years before taking my game to the U.S. I was anxious to play on the PGA Tour, but I felt I needed a world view before I could become dominant. So after playing in Australia, I toured in Asia and then Europe. You learn a lot when you're outside the Western world, the most important thing being how different people perceive you based on their culture, religion and ethics. It's a huge influence on the way I am today. The experience was a force that allowed me to succeed in America. It was a long road, so I consider my win at the 1984 Kemper Open as one of the highlights of my career. I had seen the world, won everywhere I went, and now I was doing it in the States. It was the moment I had officially arrived.

Be Open to New Ideas (Even If They're Not Yours)

The abyss of my professional career was my run-in with PGA Tour commissioner Tim Finchem over the World Tour, my idea for an international series of tournaments. It was a beautiful plan and good for golf. I had the support of numerous marquee players, a lucrative TV contract in place, and most important, I had structured it so that the players owned it. I've always believed that if you help build equity in something, you should receive some of the spoils. Unfortunately, Finchem and the media ripped me to shreds. They said I was trying to ruin the game. It got so bad that a lot of PGA club pros who carried Greg Norman Collection [clothes] began canceling their contracts. I was devastated, but I was so sure of the World Tour's promise that I called each one of them to explain my side of the story, because I was never offered the chance to do so with the PGA Tour. It took weeks. I asked each one to hear me out and draw his own conclusions. Everyone kept their contract. My tour never got off the ground, yet three years later the PGA Tour launched the World Golf Championships. I guess they didn't like the fact that it wasn't their idea.

It's poor policy to slay the dreamer just because he or she came up with a better plan. It's so against how I do things. If you came to me with something great that I had never thought of, I'd say, "Are you okay, or do you want help? Should we joint-venture?" If the answer is "no," I'm still going to support you, because your idea is fantastic. It didn't happen that way with Finchem and, honestly, it's one of the reasons I don't do certain things in golf anymore. I haven't played in a PGA-sanctioned event in 18 months. I don't see a reason to support an entity that tried to destroy my dream.

Find a Family Bond

Fostering common interests makes everything easier. Our family likes to do the same things, and I think that's what keeps us strong. We're big scuba people. My daughter, Morgan, is a master diver. We've been all over the world, and having that time with my kids has been huge. You can't sit around the house and do nothing. And it's not just with your children. My wife, Kiki [Kirsten], loves coming to the ranch as much as I do. Our shared interests make us closer.

A caveat: Let your kids find themselves in sport. You can't smother them like I see a lot of parents do. It's okay to be there on the periphery, but kids should develop on their own. They'll resent you if you play too heavy a hand.

Seize the Day

I've recently launched the Great White Shark Opportunity Fund, an asset-based financing company that helps small businesses. I never imagined doing such a thing, but with some of the things going on economically throughout the world, we saw an opportunity. I could have left it alone, but opportunity may not always be there. You have to at least consider ideas when they come across your desk. At the very least, consider the potential.

My first coach, Charlie Earp, had a phrase: "DIN & DIP." It means "Do It Now and Do It Properly," and it's the best piece of advice that's ever been lent to me or that I've passed along. If you have a task, commit to it, get it done, and then move on to the next challenge.

Think Vertically

My goal is to grow my brand on a global basis. I'm a fan of what Ralph Lauren has done with Polo and the horse logo. He built a brand, then pushed it in every direction. Lauren thinks vertically, and that's what I'm trying to do.

My course-design business holds the key. When someone comes to me with millions or even tens of millions of dollars to design a course as part of a real-estate development or resort, I know I can leverage it by, say, stocking the cellars with my wine, the pro shop with Greg Norman Collection clothing, the kitchen with my Greg Norman Australian Prime steaks. They're already investing in the value of my brand, so why not add some scale to it? I think it's a great model, and with 70 designs under my belt, so far so good.

Leave the Right Legacy

I'd like to see my logo live on in perpetuity after my death. That's the greatest compliment you can have. But my real legacy? It's my kids and my family. They're what's important. What I do outside of them—stuff that I enjoy -- is for me.

Be Happy for Others

I know how hard it is to be successful, so I get elated when others experience it. Like when Adam Scott won the Masters. I was so happy for him that I cried. It comes down to, don't be the jealous guy. Remember, things will outlast you. We're only here for a certain amount of time, so it's important to make decisions that are good for everyone around you, not just you.

Be a Mentor

If somebody asks me for help, I'm going to help them. Years ago back in Australia, Adam Scott came to me with a lot of great questions. Deep questions, like, "What's it like when you get to 40?" I don't lock my door to anybody. And now Adam's off and running, but we still stay in contact. When he won at Augusta National, it felt like I had won! Helping someone achieve their own success is just about the most rewarding thing you can do.

Commit to Golf and Life

Golf teaches you about who you are -- how you deal with failure, how you deal with success, how you deal with humility, how you deal with the public. Most people fail in at least a few areas, so you've got to work at it. I certainly had to. If you truly want to succeed at golf, business, life -- any endeavor -- you have to fully commit to it. It's not enough to only want it. The competition is too heavy. And if you're lucky enough to reach the top of whatever you do, then you actually have to work harder, because everyone underneath is gunning for you. Unfortunately, there's no quit.

Brought to you by Lowville Golf Club